Insider Inc.
| File:InsiderLogo.svg | |
| Industry | Online media |
|---|---|
| Founded | 2007 |
| Founders | Henry Blodget Kevin P. Ryan |
| Headquarters | New York City, New York, U.S. |
|
Key people
|
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| Owners | Axel Springer SE |
|
Number of employees
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551 (2019) |
| Website | www |
Insider Inc., originally called Business Insider Inc., is an American online media company known for publishing the financial news website Business Insider and other news and media websites. It is a subsidiary of Axel Springer SE.
Contents
History
Business Insider was founded in 2007 by Henry Blodget and Kevin P. Ryan.[4] In 2013, Jeff Bezos led an effort to raise $5 million for Business Insider Inc. through his investment company Bezos Expeditions.[5] On September 29, 2015, Axel Springer SE announced that it had acquired 88% of the stake in Business Insider Inc. for a reported $343 million (€306 million).[6][7] After the purchase, Axel Springer SE held a stake of approximately 97%, and Jeff Bezos held the remaining shares through Bezos Expeditions.[8] As of 2018, Axel Springer owns a 100% stake in Insider Inc.[9]
Business Insider Inc.'s name was changed to Insider Inc. in December 2017 as the company planned on branching out to different subjects on social media.[10] In January 2018, the firm moved its global headquarters in New York City from the Flatiron District to the Financial District.[11] In March 2018, it launched its first advertising campaign, with the tagline "Get in."[12] The firm started using the Digital Content Ratings of Nielsen Holdings to measure its digital video audience in July 2018.[13]
Websites
Business Insider and Tech Insider
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Business Insider is the original publication of Insider Inc., focusing on business and financial news.[4] The website Tech Insider originally started as a standalone technology-focused news website in 2015,[14] but it was eventually incorporated into a section of Business Insider.[10]
Insider
In 2015, Business Insider started establishing a social media presence on Twitter and Facebook for Insider, its forthcoming general news site comparable to BuzzFeed.[15] The website Insider.com launched in May 2016 and focuses on lifestyle articles.[16][17]
Markets Insider
In October 2016, Business Insider started Markets Insider, a globally-focused markets data and news service. Data is provided by Germany-based finance portal Finanzen.net, another Axel Springer holding.[18]
Business Insider Intelligence
Business Insider Intelligence is a daily email product restricted to subscribed members.[19]
References
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- Pages with reference errors
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- Official website not in Wikidata
- 2007 establishments in New York City
- American companies established in 2007
- Companies based in Manhattan
- Mass media companies established in 2007
- Mass media companies based in New York City
- American subsidiaries of foreign companies
- Axel Springer SE
- 2015 mergers and acquisitions
