KBXX

KBXX

City of license	Houston, Texas
Broadcast area	Greater Houston
Branding	"97.9 The Box"
Slogan	Interactive Hip-Hop and R&B
Frequency	97.9 MHz (also on HD Radio)
First air date	April 2, 1991
Format	Rhythmic Contemporary
ERP	100,000 watts
HAAT	585 meters
Class	C
Facility ID	11969
Transmitter coordinates
Callsign meaning	K - BOXX
Former callsigns	KFMK (1958-1991)
Owner	Radio One (Radio One Licenses, LLC)
Sister stations	KMJQ, KROI
Webcast	Listen Live
Website	theboxhouston.com

KBXX ("97.9 The Box") is a Houston-based radio station airing a rhythmic contemporary music format. It is owned by Radio One and co-owed with KMJQ and KROI. Its studios are located in the Greenway Plaza district, and its transmitter is located in Missouri City, Texas.

The morning show has been hosted by Madd Hatta since March 2001. He has been on KBXX since 1995, starting off in afternoons, then hosting mornings.

History

The station originally signed on in 1958 with a popular music format as KFMK, but later migrated to a classical music format. By 1967, KFMK moved to a Top 40 format, competing against KRBE and had a slight advantage over KRBE because it was in stereo, although the later had a stronger signal at the time.

By 1968, KFMK transitioned to become Houston's first progressive rock station, known as "Mother Radio" (a name later referenced by KLOL, which was known as "Mother's Family"). In early 1969, KFMK abruptly changed to a Christian format. The station reverted to Top 40 in the late 1970s, which would then transition to an oldies-heavy adult contemporary format in the 1980s. The format lasted until the station's abrupt 1991 flip.

On April 2, 1991, after a period of stunting, the station flipped to "The Box" with the new callsign KBXX and a rhythmic contemporary format (which was alternately referred to as "contemporary crossover"). It fiercely competed with longtime heritage urban station KMJQ until Clear Channel Communications bought KBXX in late 1994, then paired it with KMJQ the year after. Despite being rhythmic, KBXX's music selection moved more toward a mainstream urban direction, intense with hip hop and R&B music. Clear Channel spun off KBXX and KMJQ to Radio One in 2000.

Programming

KBXX was moved to R&R's Urban Contemporary Airplay panel in 2006, however it still remains on Mediabase's Rhythmic Airplay Panel. In spite of having an urban-driven playlist, the station retains its rhythmic format in order to target a multicultural audience in the Houston market.

External links

• Official website
• Query the FCC's FM station database for KBXX
• Radio-Locator information on KBXX
• Query Nielsen Audio's FM station database for KBXX