Light Reading

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For other uses, see light meter and Light novel.
Light Reading
Web address www.lightreading.com
Commercial? Yes
Type of site
 Trade website
Owner Stephen Saunders
Created by Stephen Saunders
Editor Ray Le Maistre

Light Reading Inc. is a telecommunications industry information company based in New York City. Its activities include publishing, data analysis, market research, and events management.[1]

History

The company was founded in 2000 by Stephen Saunders and was bought by UBM for $33 million in 2005, becoming part of the UBM subsidiary CMP Media.[2] Saunders remained as CEO and launched Internet Evolution later in 2005.

Light Reading's market research arm, Heavy Reading, bought Pyramid Research in August 2008.[3] In August 2013, it migrated to UBM's DeusM community platform.[4]

Light Reading also had its India publication, Light Reading India. The site had been covering the Indian telecom ecosystem since 2011 till January 2015. It was shut down when UBI India stopped its operations.[5]

In August 2013, Light Reading migrated to UBM's DeusM community platform.[6] In February 2014, Stephen Saunders reacquired Light Reading from UBM, with UBM retaining a "significant minority stake" in the company.[7] Future plans for the company were said to include "bulking up the staff and changing up its media pricing"[8]—according to Saunders, "with much of the overhead that a larger corporate structure imposes now gone, he will apply that savings to expanding staff and infrastructure as well as adjusting customer pricing downward."[9]

Big Telecom Event

In June, 2014, Light Reading launched an annual summit for the telecommunications industry, the Big Telecom Event (BTE). The event was held in Chicago, and gathered "important figures in the industry together to discuss progress, problems, and what’s on the horizon as technology continues to develop at a rapid pace."[10] Unusually, for an industry convention, the event included no exhibitors and no show floor; rather, "BTE provided an 'Innovation Zone' where more than 60 companies gave hands-on demos in turnkey booths.".[11]

Awards

Among awards won by Light Reading are:

  • 2014 Ava Digital Awards: gold award, business-to-business website category.[12]
  • 2014 Hermes Creative Awards: platinum award for infographic work in the Web Element: Other category, and four gold awards.
  • 2014 Apex Awards: three awards of excellence in the Technical & Technology Writing, Best Resdesigns, and Identity and Graphic Standards categories.[13]

Discussion

E. Bryan Carne wrote that he would "heartily recommend" Light Reading's daily newsletter for "those who wish to keep abreast" of the telecommunications industry and that it had helped him when writing his book.[14]

References

  1. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  2. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  3. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  4. ↑ Charlotte Woodward, "UBM Tech advances DeusM strategy," BtoB Online Media Business, September 10, 2013
  5. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  6. ↑ Charlotte Woodward, "UBM Tech advances DeusM strategy," BtoB Online Media Business, September 10, 2013
  7. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  8. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  9. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  10. ↑ "Focus on Big Data at Big Telecom Event in Chicago" GoGrid June 27, 2014.
  11. ↑ Michael Rondon, "Why One Event Is Doing Away With Exhibitors" Folio July 25, 2014; see also Traci Browne, "No Exhibit Hall at Light Reading's Big Telecom Event" TSNN April 2014
  12. ↑ "Light Reading Wins Gold in the Ava Digital Awards" PR Newswire February 20, 2014
  13. ↑ "Light Reading Wins 3 APEX Awards of Excellence " PR Newswire June 25, 2014
  14. ↑ Lua error in package.lua at line 80: module 'strict' not found.

External links

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