Invoca
| Industry | Software, call tracking |
|---|---|
| Founded | 2008[1] |
| Headquarters | Santa Barbara, California |
|
Number of employees
|
175[2] |
| Website | Invoca |
Invoca is a software company based in Santa Barbara, California that develops a Software as a Service (SaaS) platform for marketers.[3]
Company overview
Invoca was founded in 2008[1] in Santa Barbara, California as RingRevenue[3] and changed its name to Invoca in October 2013.[4]
The company has about 175 employees (as of March 2016)[2] and its CEO is Mark Woodward (since June 2015).[5] It also has offices in San Francisco[6] and Boulder, Colorado.[7]
In January 2014, Invoca raised $20 million in series C financing, with investors including Accel Partners and Salesforce.com.[8][9] In March 2016, the company raised $30 million in series D financing, with investors including Morgan Stanley Alternative Investment Partners, Accel Partners and Upfront Ventures, putting total funding raised to date at about $60 million.[10]
Platform
Invoca's primary offering is the Invoca Call Intelligence Platform, which is designed to help marketers understand why customers are calling by telephone, who is calling, and what is being said in the conversations.[11] The software's goal is to provide users with real-time information on which of their marketing campaigns are motivating customers to call, so that users can determine how those customer conversations impact the business.[11]
The Invoca platform integrates with third-party systems from Salesforce, Adobe, HubSpot, Google, Microsoft, Marketo, and Optimizely.[11][12][13]
CEO
On April 28th, 2016, Invoca's CEO Mark Woodward drew public criticism when he made remarks on a Facebook post (later deleted) about unauthorized fruit vendors and how he would "do whatever it took to make them leave." [14] On May 3, Woodward apologized publicly for his comments.[15]
See also
References
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