Missoni

Missoni

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Type	Private
Industry	Fashion
Founded	Gallarate, Lombardy (1953)
Founder	Ottavio and Rosita Missoni
Headquarters	Varese, Italy
Number of locations	20 countries
Area served	Worldwide
Key people	Angela Missoni Luca Missoni
Products	Knitwear, leather, cotton
Services	Fashion retail
Revenue	€150 million (2011)
Owner	Missoni family
Divisions	Missoni Missoni Home Hotel Missoni
Slogan	Made in Italy
Website	www.missoni.com

Missoni is a high-end Italian fashion house based in Varese, and known for its colorful knitwear designs. The company was founded by Ottavio ("Tai") and Rosita Missoni in 1953.

History

The business was founded in 1953, when Ottavio and Rosita Missoni set up a small knitwear workshop in Gallarate, not far from Rosita's home village. They presented their first collection under the Missoni label in Milan in 1958. The business prospered, with the support of fashion editor Anna Piaggi, then at Arianna magazine. Rosita met the French stylist Emmanuelle Khanh in New York in 1965, which led to a collaboration and a new collection the following year. In April 1967, they were invited to show at the Pitti Palace in Florence. Rosita told the models to remove their bras, supposedly because they were the wrong color, and showed through the thin lamé blouses. The material became transparent under the lights and caused a sensation. The Missonis were not invited back the following year, but the business grew; a new factory in Sumirago was built in 1969. Missoni designs were championed in the USA by Diana Vreeland, editor of American Vogue, and a Missoni boutique was opened in Bloomingdales.

Missoni reached the peak of its influence in the fashion world in the early 1970s (though has since been the subject of revivals in interest as new generations of fashion writers discovered the appeal of its core knitwear). Tai Missoni then became more interested in other projects, designing costumes for La Scala, carpets and tapestries. Rosita Missoni lost interest in fashion in the 1990s and was succeeded by her daughter Angela in 1998 while Rosita took over Missoni Home.

On 13 September 2011, Missoni made headlines briefly when Target Stores offered low-cost variants of Missoni products in their stores and on their website. Most items sold out within 24 hours, there were long queues outside stores and the Target website was overloaded. Some items appeared at higher prices on eBay within hours and Target did not restock.

In February 2014, Angela Missoni hired Rossella Jardini, former creative director of Moschino, as a consultant.

Brands

A Missoni coat and dress in 2010

A temporary promotional design by two iconic Italian brands: a Pellegrino mineral water bottle with a Missoni-style label, 2010

Missoni brands include Missoni Sport, which was initially licensed out, brought in-house in January 2002, and is now discontinued; and M Missoni, a less expensive line introduced in 1998, manufactured and distributed by Marzotto.

Missoni Home has its roots in furnishing fabrics produced in 1981 in collaboration with Rosita's family firm. They launched their first perfume in 1982, although the license is now held by Estée Lauder.

In November 2005, Missoni and the Rezidor Hotel Group signed an agreement to create Hotel Missoni, with plans to have 30 hotels open or in development by 2012. The centrally-located property in Edinburgh is patronised by artists attending the Edinburgh Festival and other arts events held in the city. The agreement ceased in 2014.

Family

In 1996 the Missonis transferred control of the business to their three children: Vittorio Missoni became marketing director; Luca (born 1956) was menswear designer until 2008; Angela (born 1958) was womenswear designer, and took over menswear in 2008 when Luca became responsible for the Archive and Events.

Margherita Missoni designs accessories at Missoni and is also a model.

Death of Vittorio Missoni

Main article: Transaereo BN-2A-27 Islander crash

On 4 January 2013 a plane carrying Vittorio Missoni, then CEO of Missoni, went missing off the coast of Venezuela. On 27 June 2013, the Venezuelan government announced that remains of the aircraft had been found north of Los Roques archipelago. Vittorio's body was recovered along with those of the other passengers.