PAW Patrol: The Movie

PAW Patrol: The Movie
File:PAW Patrol The Movie poster.jpg North American theatrical release poster
Directed by	Cal Brunker
Produced by	Jennifer Dodge
Screenplay by	Billy Frolick Cal Brunker Bob Barlen
Story by	Billy Frolick
Based on	PAW Patrol by Keith Chapman
Starring	Iain Armitage Marsai Martin Ron Pardo Yara Shahidi Kim Kardashian West Randall Park Dax Shepard Tyler Perry Jimmy Kimmel Will Brisbin
Music by	Heitor Pereira
Edited by	Ed Fuller
Distributed by	Elevation Pictures (Canada) Paramount Pictures (Worldwide)
Release dates	August 8, 2021 (2021-08-08) (Vue Leicester Square) August 20, 2021 (2021-08-20) (United States and Canada)
Running time	86 minutes
Country	Canada
Language	English
Budget	$26 million
Box office	$144.3 million

PAW Patrol: The Movie is a 2021 Canadian computer-animated action-adventure comedy film based on the television series PAW Patrol created by Keith Chapman. The film was produced by Spin Master Entertainment, the toy company behind the series, with animation provided by Mikros Image, and released by Paramount Pictures and Nickelodeon Movies. It is directed by Cal Brunker, who co-wrote the screenplay with Billy Frolick and Bob Barlen from a story by Frolick. The film was the first of several planned films produced under the Spin Master Entertainment banner. In the film, Ryder and the pups are called to Adventure City to stop the corrupt rival Mayor Humdinger from turning the bustling metropolis into a state of chaos to face the challenge in order to save the citizens of Adventure City.

Development began in February 2020. The film was produced almost entirely in Canada; according to Brunker, "95 percent of everything" happened in Canada, with the exception being some audio recording. Several cast members from the original series reprised their roles, including Kingsley Marshall (as the voice of Marshall), Keegan Hedley (Rubble), Shayle Simons (Zuma), Lilly Bartlam (Skye) and Ron Pardo (voicing both Cap'n Turbot and Mayor Humdinger). They are joined by newcomers Iain Armitage, Marsai Martin, Yara Shahidi, Kim Kardashian, Randall Park, Dax Shepard, Tyler Perry, with Jimmy Kimmel, and Will Brisbin in his first acting role.

PAW Patrol: The Movie premiered at the Vue Leicester Square in London on August 8, 2021. It was theatrically released in the United Kingdom and Ireland one day later before it was released in both Canada and the United States on August 20, 2021. It was also made available on Paramount+ on the same day. The film received generally positive reviews from critics and became a box office success, grossing over $144 million worldwide against a budget of $26 million. A sequel, titled PAW Patrol: The Mighty Movie, is scheduled to be released on October 13, 2023, featuring elements from the Mighty Pups sub-theme of the main show.

Plot

In Adventure Bay, a truck driver named Gus crashes and hangs over the town's suspension bridge. Cap'n Turbot comes across the scene and calls Ryder, who sends the PAW Patrol pups into action. Chase, the police pup, saves the truck driver.

Meanwhile, in nearby Adventure City, the PAW Patrol's archenemy, Mayor Humdinger, had recently been elected mayor (although it was later revealed he was the only candidate on the ballot). Knowing of Humdinger's infamous wrongdoings in Foggy Bottom, a dachshund named Liberty calls the team. Chase says he refuses to go due to him having a "history" in the city when he was young, but Ryder convinces him to go back, while Chase reluctantly gives him his trust. The team arrives and gets settled into their new headquarters. Meanwhile, Humdinger uses a device called a Cloud Catcher to clear up the weather so he can do his firework show. The show goes haywire and the team is alerted. They rush straight into a traffic jam, but Liberty arrives and guides them to the City Hall. They manage to take care of the situation, but Chase fails to save some people, who are then rescued by Marshall instead. An infuriated Humdinger tells his henchmen Butch and Ruben to get rid of the PAW Patrol by any means necessary.

The next day, Humdinger builds an extension to the subway line with several inversions similar to a roller coaster. It breaks and traps the passengers upside-down. The pups rescue them, but Chase freezes when his fear gets the best of him, and is forced to be rescued by Skye. Ryder suggests Chase should take a break from his duties, but this greatly hurts him and causes him to run away out of heartbreak after accusing Ryder of breaking his trust and giving up on him when things get difficult, but he soon gets captured by Humdinger's henchmen, and is taken to an obedience school-turned-dog pound. The team discovers that numerous dogs have gone missing, and Ryder links them to Humdinger. Liberty gets captured on purpose and is taken to the dog jail where she meets snooty valley girl poodle Delores and rescues Chase and the other dogs who then chase Ruben and Butch.

Ryder takes Chase to where he found him and tells him why he chose him was because he was the bravest dog that he met. Chase's collar is returned to him, and he declares that he will resume his duties. Meanwhile, the Cloud Catcher has gone critical, and the creator, Kendra Wilson, confronts Humdinger. He destroys the remote and reveals his building called Humdinger Heights. The machine unleashes a week worth of bad weather. Kendra calls the team and Liberty is given her own vehicle and uniform, temporarily joining the team. The team drives to Humdinger Heights and forcing them to improvise. Chase managed to save the civilians, Marshall, Rubble, and Rocky worked to keep the civilians inside the building, Zuma and Liberty goes to the canals to save a family, and Skye flies to the air to stop the Cloud Catcher.

Ryder takes the elevator to the top office and saves Humdinger by forcing him on an elevator and dropping him faster to the ground floor. He resorts to rappelling down the elevator shaft, but the storm destroys the tower, and he is trapped in the building when it falls down. Chase drives up to save him and sees Ryder's light from the other side of the building. About to run to the other side, his pup pack malfunctions, and he barked for it to be removed. Feeling like he can be brave while remembering Ryder's words, Chase takes a leap of faith and get to the other side, Chase sees Ryder pinned under the debris and works with him to get him free. After that, they share a moment and later leave the building, while Skye destroys the Cloud Catcher in a kamikaze style attack, ejecting from her plane before it crashes and flying back down to the city.

After this the skies are clear again and sunny, Ryder and Chase get out of the building and the pups are relieved to see them safe. Ryder is proud of his team, and the citizens emerged from the building congratulating for a job well done, but Mayor Humdinger tried to escape. Chase puts him under arrest for the trouble he has caused to the city ("gross negligence, public endangerment, and dognapping"). Humdinger said that the pups will never arrest him because he is the mayor. He tries to run away as fast as possible, but Skye uses her mini drone to stop him. Mayor Humdinger is angry at the PAW Patrol, having humiliated him five times in one day.

The team is given the key to Adventure City in a major ceremony. Liberty becomes an official member, finally fulfilling her aspirations of doing so, and is given her own collar and pup tag. Ryder begins to make a speech, but he is interrupted by a call from Harris, one of the dogs from the dog jail, saying there is trouble at the waterfront, leading the team to drive to the rescue.

In the credits, Mayor Humdinger and the Catastrophe Crew are shown to have been apprehended and detained for their crimes.

Voice cast

• Iain Armitage as Chase (speaking voice and vocal effects), a German shepherd and the main protagonist of the film who serves as a police pup. He grew up on the streets of Adventure City, giving him a "strong character arc for the film". He suffers an anxiety attack in the middle of a rescue in Adventure City due to his strongly dislike of "heights" but later he conquered his fears to save Ryder by taking a leap of faith, after realizing that he is the bravest pup of the team. Armitage also found the role special and enjoyable. He said, "It’s a new challenge because you don’t get to convey anything with your body movements… that’s all the animator’s job," then he explained: "You can only use your voice to convey whatever you’re trying to show. But it’s really fun to do animation." Armitage replaces Justin Kelly from the series.
• Marsai Martin as Liberty (speaking voice and vocal effects), a long-haired dachshund who grew up and lives in Adventure City and becomes the newest member of the PAW Patrol. She considers the team her heroes and works hard to keep the city clean. She is outspoken and often snarks at other people. Martin said this particular role was unique because it hits close to home. Martin expressed the feelings about her role, "She's so wild and a free spirit. She's so energetic and fun, and I feel like she'd actually make a perfect fit into the PAW Patrol because of how amazing and wild she is."
• Ron Pardo as Mayor Humdinger, the PAW Patrol's biggest rival and the film's main antagonist, who is elected mayor of nearby Adventure City. Although Humdinger despises the PAW Patrol pups, he has shown a general dislike for dogs in general because he prefers cats. He was willing to threaten a shutdown of a university for the cloud catcher to do his firework show, and he was willing to abuse subordinates, citizens and technology for his own goals, refusing to take responsibility for his mishaps. Despite being enemies, Ryder still chooses to rescue the mayor from danger. Pardo said he drew inspiration for Mayor Humdinger's voice from mixing impressions of a "Dudley Do-Right" cartoon character with a well-known American entertainer from the 1930s, 40s, and 50s.
  • Pardo also voices Cap'n Turbot, an animal expert and one of the PAW Patrol's closest friends.
• Yara Shahidi as Dr. Kendra Wilson, a scientist who works at a university. She invented the Cloud Catcher, a tool that Mayor Humdinger was used to clear the weather cloud and PAW Patrol would use it in their mission. Kendra tries to warn Mayor Humdinger about the machine unleashes a week's load of bad weather, but Humdinger destroys her remote. She called the PAW Patrol to stop the Cloud Catcher from threatening the Adventure City.
• Kim Kardashian West as Delores (speaking voice and vocal effects), a sassy poodle who is working on an animal shelter after being jailed in the obedience school. Perfectly groomed and posh, she aids the PAW Patrol with their mission. Kim Kardashian has expressed her excitement over her role in the film. Kardashian shared the trailer and wrote on her Instagram and Twitter: "I'm so excited for you guys to hear me play Delores in PAW Patrol: The Movie!". She has been excited to voice the part, thrilled that her children now consider her a "cool mom."
• Randall Park as Butch, one of Mayor Humdinger's security guards who attempted to keep the pups out of Adventure City. He is a harsh security guard where Mayor Humdinger tells him and Ruben to get rid of the dogs especially the PAW Patrol pups. At the mayor's request, Butch does not let any dogs into the mayor's press conference, but cats are allowed.
• Dax Shepard as Ruben, one of Mayor Humdinger's security guards who attempted to keep the pups out of Adventure City. Along with Butch, he got requested by Mayor Humdinger to get rid of the dogs and bring them to the obedience school. Shepard on voicing his character role, stated that PAW Patrol was the first show he was forced to watch after becoming a dad but admitted that he actually enjoys it. And that earned him some serious cred with his kids. "I get to reintroduce my kids to that experience of going to the movies that I valued so much growing up," Shepard said.
• Tyler Perry as Gus, a truck driver who is saved by Chase, after his truck swerves off a bridge to avoid hitting the turtle in the middle of the road. Perry, on his role, saying that his 6-year-old son, Aman, is also thrilled that his father is involved in the movie. "He loves Skye and Chase and Zuma. I know the theme song like the back of my mind," he stated in an interview. "...That's the reason I said yes. I really wanted to be a part of something that he could appreciate as much as I do."
• Jimmy Kimmel as Marty Muckraker, the news anchor of the Adventure City News Network. Kimmel, also had trouble convincing his kids, 4-year-old Billy and 7-year-old Jane, of his role in the film. "I have been telling them, trying to explain to them that Daddy's in the Paw Patrol movie," the late-night host jokes. "I'm hopeful this will make me a big shot, at least for a couple of days."
• Will Brisbin as Ryder, a young boy who serves as the leader of the PAW Patrol. With his leadership, Ryder confidently sends the group on their mission to save Adventure City from dog-hating Mayor Humdinger. Brisbin had to keep his role a closely-guarded secret for some time, pretty difficult given his nine-year-old brother is a huge PAW Patrol fan. Brisbin replaces Beckett Hipkiss from the series.
• Keegan Hedley as Rubble (speaking voice and vocal effects), a bulldog who serves as a construction pup.
• Lilly Bartlam as Skye (speaking voice and vocal effects), a cockapoo who serves as an aviator pup.
• Kingsley Marshall as Marshall (speaking voice and vocal effects), a Dalmatian who serves as a firefighting pup.
• Callum Shoniker as Rocky (speaking voice and vocal effects), a mixed-breed who serves as a recycling pup. Shoniker replaces Jackson Reid from the series.
• Shayle Simons as Zuma (speaking voice and vocal effects), a chocolate Labrador retriever who serves as an aquatic rescue pup.
• Sumalee Montano as Additional Voices

Although not part of the main cast, a select amount of side characters from the series make cameo appearances, including Mayor Goodway (voiced by Kim Roberts), Chickaletta, Francois, Mr. Porter, Katie, Farmer Al, and Farmer Yumi.

Production

Development

In November 2017, Ronnen Harary confirmed that Spin Master was "currently considering whether to extend the PAW Patrol franchise into feature films at some point in the next 12 to 24 months." Animation tests were conducted in 2017 to measure how the characters "would translate onto the big screen" and the company developed a film script.

Development of the film was confirmed on February 21, 2020, with Cal Brunker attached as director while Spin Master Entertainment's president, Jennifer Dodge serves as the film's producer. Production was done via remote work during the COVID-19 pandemic in both the United States and Canada. On March 13, 2021, an exclusive first look of the film was shown during the Nickelodeon Kids' Choice Awards 2021.

Dodge stated that they were excited about the partnership with Paramount Pictures and Nickelodeon Movies to bring the franchise to the big screen. She adds, "This first foray into the arena of feature film marks a significant strategic expansion for Spin Master Entertainment and our properties. This demonstrates our commitment to harnessing our own internal entertainment production teams to develop and deliver IP in a motion picture format and allows us to connect our characters to fans through shared theatrical experiences."

Dodge said, "For us, it was important to be able to tell a deeper character story than what they've been able to do with the series." She also explained, "And to tell it in a way that a child really can understand and relate to, and maybe even their parents get a deeper meaning from it. You can have a hard day at school or daycare and you can rise above those difficulties and you can come through on the other side. It doesn't mean you're never scared, it doesn't mean you don't doubt yourself. But, if at the end of the day, you really believe in yourself and you have people around you who believe in you, you can overcome it."

"When the chance came to pitch my take on the movie, I was able to bring all of their experience and what my kids loved about the show to the pitch, and I think that really helped," says Brunker. "Our take was, we really wanted to build this around the emotional journey of one character, so it felt like more of a theatrical experience. You go on a journey with one of these characters overcoming their struggles, and the whole team is involved, but we felt that that was the best way to bring an audience deeper into the story."

Casting

File:Iain Armitage and Jane Fonda at Fire Drill Fridays protest (cropped).jpg

Iain Armitage replaces Justin Paul Kelly as the voice of Chase.

On October 15, 2020, Iain Armitage, Marsai Martin, Yara Shahidi, Kim Kardashian, Randall Park, Dax Shepard, Tyler Perry, Jimmy Kimmel and newcomer Will Brisbin were announced as part of the cast. On May 3, 2021, the cast and characters were announced. Adam Levine, Perry and Kardashian joined the cast because their respective little children were fans of the show. For the role of Ryder, more than 1,000 people auditioned before the 16-year-old actor Will Brisbin from Sherwood Park, Alberta, Canada, got the role.

On July 14, it was announced that Ronan Keating, Richard Arnold, Sam Faiers and Tom Fletcher were added to the cast as part of the voice cameos for the dubs in the UK and Ireland.

During an interview with Collider, Brunker spoke about enjoying the voice cast overall. "The core cast of pups and Ryder are all kids, and that was new for us and really wonderful. We really worked with them to try to get true, meaningful performances out of all the characters, and I thought they did an amazing job. The character of Chase, played by Iain [Armitage], goes on such a wonderful emotional journey that’s a little bit unexpected, and he just brought so much to it. He broke our hearts in some moments. You really end up rooting for him. In terms of improvisation, I would say Marsai's deliveries were the things that were most surprising. She almost couldn’t do anything bad. When we were going through the takes, it was like, “This is great. This is great in a different way. And this is great in a different way.” She was wonderful and brought so much energy to it. Everybody was wonderful. Dax [Shepard] is the nicest guy, who was game on for everything. Tyler Perry was thrilled to be a part of it. His son is a big fan, and he certainly loves to improvise and do lots of takes. We couldn't have had a better cast or a better experience for recording them."

In the interview on Screen Rant, Iain Armitage spoke about the film and how he aspires to be like his canine counterpart Chase, ahead of the film's home entertainment release. He stated about the film's main character, "Chase is a fun, funny, smart, brave, loyal dog. And he's a police dog, and he's sort of the, I don't think he's the head of the team, but he's really on top of things. I think he's very cool under pressure. He's very helpful. And he always loves to help other people. And he's always very kind, which I think is very important. And I think I try to be like him in everyday life. I don't always succeed, but I try."

According to Armitage, "The cool thing about voice-over is, you can't convey things with your body because, of course, they don't see it. So you sort of have to have everything that you're going to be doing for the character come through in your voice, which is hard, but it's also kind of fun. It's a fun challenge, but on the upside, you can show up to work in pajamas, and they won't get mad at you. So that balances out. But I think just trying to really bring emotion into my voice in some of those scenes and to really make it clear that I care about Ryder [Will Brisbin] and my fellow pups on the team."

Writing

On February 21, 2020, Bob Barlen announced that he would co-write the screenplay with Billy Frolick. Director Cal Brunker, who also wrote the film along with his childhood friend Bob Barlen and Billy Frolick, came to the film with a solid understanding of the characters thanks to his own kids.

Screenwriter Barlen described the main character to be focused on in the film:

"Chase is kind of like the quarterback. Chase sort of seems like the main character, and so being able to expand and kind of have a character who fails and who has to overcome an obstacle is important. We were able to do more than the TV show time allows. Starting in Adventure Bay, you see him as that same perfect pup from the show where he’s executing things flawlessly. That’s really where we were able to expand on his backstory and create something that would be worthy of the feature film. So, you’re seeing him for the first time really ever make mistakes and mess up and come to terms with not being perfect, and then pushing through and overcoming that fear. That was really something that we were excited about in terms of telling a story."

Brunker adds, "At its core, the movie is about what it means to be scared, and how to overcome your fears. It felt really important to be doing something that we could share with people at this time as the movie comes out. I think people are coming out of this time of fear and uncertainty, and I think the movie has a lot to say about that. And we really feel proud that hopefully this is going to be one of the first movies that people get to see in theaters again."

The film also represented the fulfillment of a lifetime dream for Bob Barlen and Cal Brunker, who had been making films together for decades. Brunker had known Barlen since they attended high school, and would make films at the same time as him later into their respective careers: "Back before we ever got a chance to make a movie, Bob and I went to Hollywood for the first time, and we actually paid to go on the Paramount lot tour. You know, you get to see behind the gates. We said to each other, wouldn't it be amazing if one day we were making a movie for Paramount? Well, we’re six or seven weeks away from our first movie for Paramount coming out. And to be entrusted with such a beloved brand for so many people and to be able to share that with the world, this is a dream come true for us. It's been something we’ve been working towards for a long time and, and it's a real gift."

Animation

On November 8, 2019, it was announced that Mikros Image in Montreal would handle the animation. There are 250 filmmakers with a team of about 60 devoted to the animation. Their biggest challenge was creating high-quality theatrical animation that didn't lose the style of the series. They were also especially interested in creating action scenes that had more of a realistic quality.

While they wanted to focus on the backstory of one character, it was also important to them to add a new female pup to the crew, since the character Skye is usually the only female on the team. New pups often appear in the series for a specific adventure to round out the team, but then are not necessarily in every episode going forward.

Barlen stated about adding a new pup to the film: "For us, in terms of actually creating Liberty, it was really fun because one of the nice things was that we were able to create a character that maybe was a bit different than the other pups. All the pups in the PAW Patrol are perfect and they're great. They’re a certain way, but Liberty has got a little bit of an edge to her, which is nice. Having her experience and seeing her experiencing the film from her point of view, as she relates to the PAW Patrol, is really fun. And then, in terms of Marsai Martin who plays her, she’s such an incredible actress. It was such a gift that she agreed to do it because she really brings the character to life. We couldn’t imagine her being played in a better way by a better character, so we were really looking to have her on." Brunker says that Liberty is a new character, which allows them to write differently for her than the other pups. They also knew when she grow up in Adventure City, it justifies her having a little bit 'thicker' skin and a tougher way of talking. He stated that it is fun to juxtapose with the attitudes that the other people used to from the regular core team of pups.

Brunker stated: "For me, it started really young with drawing and being a visual thinker and expressing myself visually. The idea of being able to create almost anything you can imagine in animation is something that I find incredibly attractive..." while Barlen agrees and saying, "One of the nice things about animated movies, just from growing up on animated films and loving them well past when I was grown, is that it’s so many people coming together and being able to make a film on a large scale that goes out so wide across the world. One of the exciting things about being a filmmaker is that your work is seen by hundreds of thousands or millions of people. Animation allows us to work at a scale where we can do something spectacular and really special on screen."

"My daughter is a huge Skye fan," says Brunker. "She was four when we started making this movie. So, we wanted to give Skye some really big, exciting moments. We also felt, just in terms of bringing something fresh and new to the team, a new girl pup would be wonderful. Because she's new for the movie, we wanted to make her stand out. We thought that because she was from the city we could make her a little tougher, a little more rough around the edges than the other pups are, and that would bring something fresh to that world as well."

Dodge and Brunker both thought the style of the animation needed to remain true to the series, but with some significant adjustments to give it a more theatrical feeling. According to Brunker, they wanted to redesign some things noticed in the movie: "The back legs of the dogs actually look and function like real dog legs and in the TV show they're kind of more cartoony; just kind of stick legs. We felt it would allow them to move more like real dogs, and if we could push the realism of the movement, then it would make the fact that they're doing these great big rescues and all this heroic stuff even more exciting."

At a reported budget of $26 million, the CGI animation is more polished and textured than the series, with Brunker and his team reshaping and rebuilding every character, vehicle and environment from scratch. Aside from some voice recording in Los Angeles (including recordings from most of the cast remotely) and orchestral scoring in Nashville, “95 percent of everything” happened in Canada, according to Brunker.

Music

Heitor Pereira composed the music for the film. He previously collaborated with director Brunker on The Nut Job 2: Nutty by Nature. On June 2, 2021, it was confirmed that Maroon 5 lead signer Adam Levine had provided an original song, titled "Good Mood". It was written by Shellback, Savan Kotecha, Oscar Görres and Adam Levine; Shellback and Oscar Görres are the producers, while Savan Kotecha serves as the executive producer. The track was officially released on August 6, and sent to Italian radio on October 1, 2021.

Another song, titled "The Use in Trying", was announced on August 2, 2021, as well as the official release on August 10, co-written by Alessia Cara (who performs the track) and Jon Levine, who additionally serves as producer. Levine stated that "her one-of-a-kind voice weaves a beautiful song that captures the sadness and uncertainty during a pinnacle moment in the film".

Original songs performed for the film include:

No.	Title	Performer(s)	Length
1.	"Something Right"	Kiki Riggs
2.	"Good Mood"	Adam Levine
3.	"The Use in Trying"	Alessia Cara
4.	"Tear the Roof Off"	Spilt Milk
5.	"PAW Patrol Theme (Reimagined)"	The Math Club

Release

Theatrical and streaming

During Spin Master's first quarter 2019 earnings conference call, an animated theatrical film based on the series was announced to be "in the works" with an August 2021 theatrical release date. On April 24, 2020, the film's theatrical release was announced to be August 20, 2021. The film was also available to stream on Paramount+ in the U.S. on the same day it released in theaters. Because Canadian distribution is handled by Elevation Pictures, the Canadian version of Paramount+ did not initially offer the movie, and it is unknown if it will.

In July 2021, Paramount Pictures UK and Ireland announced that the film would be released in British and Irish theatres on August 9, 2021. This version also retained the voice actors of the British dub.

The film had its red carpet premiere at the Vue Leicester Square in London on August 8, 2021. PAW Patrol: The Movie was released in China on January 14, 2022.

Marketing

By October, the number of UK marketing partners have signed to promote PAW Patrol: The Movie. It includes Spin Master, Play by Play, Crayola, VTech, Sambro, RMS International, Kiddieland, Blues, Fashion UK, Aykroyd TDP, Amscan, Character World, Worlds Apart, Kinnerton, Seabrook, Yoplait, Beiersdorf, Signature Gifts, Egmont, Danilo, and DNC. On April 26, 2021, it was announced that Jakks Pacific and Disguise acquired the new rights as the toy and costume partner based on the film. The Halloween costumes and accessories from Disguise was available online, at retailers and Halloween specialty stores was also available this fall 2021.

On June 30, 2021, Mattel has its licensing agreement rights to create a selection of items under its Mega Bloks and Uno brands which include more than 10 products featuring the characters from the film. The line of products was available in fall 2021.

A series of books based on the film was published on July 13, 2021. A line of action figures and toys collection by Spin Master was released on August 1, 2021, after July 15 presale. In June 2021, PetPlate announced its partnership for the launch of the film.

In July, Marston's made a deal with Paramount Pictures to launch the exclusive meal deal and collectible mask offer across 270 pubs ahead of the film release in the UK. The kids' meal deal offer was run throughout August, and it also includes the merchandise, such as six collectible character masks and activity sheets. Additional marketing partners for the film included Build-A-Bear, Hasbro, Kellogg's, Campbell's, Kraft Heinz, and Random House Children's Books, while ViacomCBS has partnered with retailers such as Walmart, Target, Amazon, Kroger, and LIDL.

Home media

Paramount Home Entertainment released PAW Patrol: The Movie on digital on September 21, 2021, then on DVD and Blu-ray on November 2, 2021. The digital release features hours of entertainment with exclusive bonus content, including a look at the team, additional news reports with reporter Marty Muckraker (voiced by Jimmy Kimmel) and a sing-along with a reimagined PAW Patrol theme song lyric video. It also includes the bonus episodes with one never-before-seen episode from the popular Nickelodeon series, and a never-before-seen episode of Blaze and the Monster Machines. When the film was released on disc, it entered the national NPD VideoScan First Alert sales chart at No. 2, debuting at No. 3 on the dedicated Blu-ray Disc chart.

Reception

Box office

As of February 6, 2022, PAW Patrol: The Movie has grossed $40.1 million in the United States and Canada, and $104.2 million in other territories, for a worldwide total of $144.3 million.

In the United States and Canada, PAW Patrol: The Movie was released alongside Reminiscence, The Night House, and The Protégé as well as the limited release of Flag Day and was initially projected to gross around $7–9 million from 3,184 theaters in its opening weekend. After making $4.5 million on its first day, estimates were increased to $12–14 million. It went on to debut to $13 million, finishing second behind holdover Free Guy; 88% of the audience was made up of families, 63% being under the age of 25. The opening was noteworthy because Regal Cinemas, the second-largest chain in the U.S., refused to carry the film due to its day-and-date release. The film fell 50% in its second weekend to $6.6 million, finishing in third. It then made $4 million in its third weekend, declining 40% and finishing in fifth place.

Worldwide, PAW Patrol: The Movie debuted in six markets, making $5.8 million in its first weekend, including a $2.3 million opening in France and a $3.2 million opening in the United Kingdom. In its second weekend, the film made $12.8 million in 39 markets; the top countries were Germany ($2.6 million), the Netherlands ($1.1 million), Mexico ($864,000), France, and the United Kingdom. It also had a South Korean opening in a mere 240 theaters, a decision by the Korea Theater Association to release local titles instead. In its third, the film was screened in 46 markets and grossed $10.3 million, which included #1 openings in Spain, Argentina, and Chile.

Critical response

On the review aggregator website Rotten Tomatoes, the film holds an approval rating of based on reviews, with an average rating of . The website's critical consensus reads: "No job's too big and no pup's too small for PAW Patrol: The Movie, which should give its youthful target demographic exactly what they're looking for." On Metacritic, the film has a weighted average score of 50 out of 100, based on 14 critics, indicating "mixed or average reviews". Audiences polled by CinemaScore gave the film an average grade of "A–" on an A+ to F scale, while PostTrak reported 81% of audience members gave it a positive score, with 66% saying they would definitely recommend it.

Randy Myers of The Mercury News gave the film three stars out of four and said, "This old-fashioned, G-rated animated children's film (young children, that is, not teens or tweens) does everything it intends to do. And does it well." Kristen Page-Kirby of The Washington Post gave two and a half stars out of four and said, "A better movie than it needs to be, with some neat visuals, an outstanding score and a story that, while simple, is well told." Glenn Kenny of The New York Times called the film, "Entirely toddler-friendly and irony-free."

Nate Adams of The Only Critic gave the film a B, and wrote in his review, "I think three to six-year-olds are going to wince with glee at the sight of their favorite puppers saving the day, but the parents who are forced to go along for the ride will appreciate the film's cheery sense of humor and educational elements." Lisa Giles-Keddie of HeyUGuys gave the film four stars out of five and said, "A relentlessly entertainment big screen outing for the familiar pups. A perfect slice of summer cinema for all the family." James Mottram of South China Morning Post gave the film three stars out of five, saying "Paw Patrol: The Movie is a solidly entertaining film for kids, with plenty of crash-bang action."

Nell Minow of RogerEbert.com gave the film two and a half stars out of four, saying "Parents will appreciate the way the pups tackle problem-solving, working together to make the best use of each character's talents." Courtney Howard of Variety found that, "Any crass consumerism is eclipsed by disarming, demonstrable themes and meaningful sentiments woven throughout the film's textured fabric." Yolanda Machado of TheWrap gave the film a positive review, stating "Brunker and his co-writers find a way to deliver a multi-layered story that can grab toddlers while keeping older viewers entertained and not groaning at some propagandized messaging." Frank Scheck of The Hollywood Reporter called the film, "Harmless fun for its target audience."

However, some critics were critical in the film for lazy writing, poor pacing, a lackluster story and too much focusing on the franchise's merchandising arm. Sarah Bea Milner of Screen Rant gave the film a negative review, saying, "Paw Patrol has enough action to keep young fans entertained, but parents will likely be bored by the dragging pace and convoluted plot." Jude Dry of IndieWire gave the film a D, and wrote in her review, "While it's doubtful the humorless dirge of a movie will make enough of an impression to mold young minds in any lasting way, the critique of PAW Patrol is useful as an amalgamation of certain favorite Hollywood themes that ought to be retired."

Writing for The A.V. Club, Jesse Hassenger criticized the film's merchandise and gave the film a C− saying, "The film version feels most energized when it's amping up to sell toys: fetishizing the clicking of plastic into plastic, and supersizing the characters' armor and vehicles with a deranged zeal matched only by real police departments around the country." Writing for Los Angeles Times, Michael Ordoña criticized the film for writing under the parents despite 'its awesomeness' for very young audiences. He stated, "To very young kids who like cartoon dogs driving shiny vehicles, "PAW Patrol: The Movie" may be awesome. To grown-ups, it may be an aggressively under-written, 88-minute toy commercial." He felt that the voice actors were "unremarkable" and the original songs breaks, including brightly "colored tunes" of Adam Levine and Alessia Cara. The issue about the dialogue that he believe in Adventure City was fairly represented by the line: "Where is it? There's so many buildings. I wonder which one it is."

Accolades

Award	Date of ceremony	Category	Nominee(s)	Result	Ref.
Directors Guild of Canada	October 23, 2021	Best Sound Editing - Feature Film	J.R. Fountain, Nelson Ferreira, Mark Dejczak, Rob Hegedus, Claudia Pinto, Jack Madigan	Nominated
Hollywood Music in Media Awards	November 17, 2021	Original Song — Animated Film	"Good Mood" - Karl Johan Schuster, Savan Kotecha, Oscar Görres and Adam Levine	Won
Canadian Screen Awards	April 8, 2022	Best Sound Editing	J. R. Fountain, Nelson Ferreira, Mark Dejczak, Robert Hegedus and Steve Hammond	Nominated
		Best Sound Mixing	Bernard Gariépy Strobl, J. R. Fountain and Erik Culp	Nominated
		Golden Screen Award	Spin Master Entertainment	Won
Nickelodeon Kids' Choice Awards	April 9, 2022	Favorite Animated Movie	PAW Patrol: The Movie	Nominated

Other media

Video game

A video game based on the film was announced on June 10, 2021, titled PAW Patrol The Movie: Adventure City Calls. Developed by Drakhar Studio and published by Outright Games, it was released for PlayStation 4, Xbox One, Nintendo Switch, Microsoft Windows and Stadia on August 13, 2021. The game received mixed reviews. It was the third video game based on the series overall; this game is set before the events of the film where the pups including Chase, Skye, Marshall and the new city girl Liberty embarks on a mission to save Adventure City from Mayor Humdinger who becomes a mayor in a buzzing metropolis with his selfish scheming. Rocky and Zuma are the playable characters, but they are not featured in the box art. While Liberty was not wearing in the box art, she does wear during the games played.

Sequel

In August 2021, director Cal Brunker stated that he would like to make a sequel to the film. "We've certainly thought about it. There are other stories that we would be excited about telling. But for us, it’s really about seeing if people love this one, and then taking it from there."

On November 3, 2021, Spin Master officially announced that a sequel, titled PAW Patrol: The Mighty Movie was in development, with Cal Brunker confirmed that he will direct a sequel, while Jennifer Dodge confirmed that she will serve as a producer along with Laura Clunie and Toni Stevens. The film is scheduled to be released on October 13, 2023. In the film, when a magical meteor crash-lands in Adventure City, it gives the PAW Patrol pups superpowers, transforming them into The Mighty Pups.

External links

• Official website
• PAW Patrol: The Movie at IMDb