Patanjali Ayurved
Prakriti ka ashirwad
|
|
Private | |
Industry | Consumer goods |
Founded | 2006 |
Founder | Acharya Balkrishna Baba Ramdev |
Headquarters | Haridwar, Uttarakhand, India |
Area served
|
India |
Key people
|
Acharya Balkrishna (Founder and MD) |
Products | Foods, beverages, cleaning agents and personal care products |
Revenue | ₹5,000 crore (US$740 million) (2015-16) |
Number of employees
|
200,000 (2011–12)[1] |
Slogan | Prakriti ka ashirwad |
Website | www patanjaliayurved |
Patanjali Ayurved Limited is an Indian FMCG company. Located in the industrial area of Haridwar, the company manufactures mineral and herbal products.[2] [3] According to CLSA and HSBC, Patanjali is the fastest growing fast-moving consumer company in India. It is valued at ₹13,000 crore (US$1.9 billion) and some predict revenues of ₹5,000 crore (US$740 million) for the fiscal 2015–16.[4][5][6]
Contents
History
Acharya Balkrishna established Patanjali Ayurved Limited in 2006 along with Baba Ramdev with the objective of establishing science of Ayurveda in accordance and coordinating with the latest technology and ancient wisdom.[7][8][9]
Revenues
Patanjali Ayurveda's annual turnover for the year 2014-15 increased to ₹2,500 crore (US$370 million) as compared to previous turnovers of ₹1,200 crore (US$180 million) (2013–14), ₹850 crore (US$130 million) (2012-13) and ₹450 crore (US$67 million) (2011–12).[10][11][12][13][14] Future Group which has tied up with Patanjali sells about ₹30 crore (US$4.5 million) worth of Patanjali products every month.[15] [16]
Production
Patanjali Food and Herbal Park at Haridwar is the main production facility operated by Patanjali Ayurved.[17] The company plans to establish further units in India and in Nepal.[18][19]
In 2016, the Patanjali Food and Herbal Park was given a full-time security cover of 35 armed Central Industrial Security Force (CISF) commandos.[20][21][22] The park will be the eighth private institute in India to be guarded by CISF paramilitary forces.[22] Baba Ramdev is himself a "Z" category protectee of central paramilitary forces[22]
Products
Patanjali Ayurved produces products in the categories of personal care and food.[23][24] The company manufactures 444 products including 45 types of cosmetic products and 30 types of food products. According to Patanjali, all the products manufactured by Patanjali are made from Ayurveda and natural components[25][26][27] Patanjali products are cheaper than alternatives in the market due to lesser production and marketing costs.[28][29] Patanajali has also launched beauty and baby products.[30] Patanjali Ayurvedic manufacturing division has over 300 medicines for treating a range of ailments and body conditions, from common cold to chronic paralysis.[31][32][33]
Patanajali launched instant noodles on 15 November 2015.[34][35][36] Food Safety and Standards Authority of India slapped a notice on the company as neither Patanjali nor Aayush, which are the two brand names under which Patanjali got licenses, have got any approval for manufacturing instant noodles.[37][38][39][40]
Sales and distribution
Patanjali Ayurved sells through nearly 4,700 retail outlets as of May 2016.[27][41] Patanjali also sells its products online and is planning to open outlets at railway stations and airports.[42] Patanjali Ayurveda has tied up with Pittie Group and Kishore Biyani's Future Group on 9 October 2015.[27] As per the tie-up with Future Group, all the consumer products of Patanjali will be available for the direct sale in Future Group outlets.[43][44][45] Patanjali Ayurveda products are also available in modern trade stores including Reliance retail, Hyper city and Star Bazaar apart from online channels.[27][46] Defense organization DRDO entered into licensing agreements with Patanjali Ayurveda for transfer of technology.[47][48] [49] Patanjali Ayurved, co-founded by yoga guru Ramdev, is targeting Rs 10,000-crore revenue in 2016-17, after sales grew 150 per cent in the previous financial year to Rs 5,000 crore.[50]
See also
- Patanjali Yogpeeth
- Yog gram
- Acharyakulam[51]
- Patanjali Food and Herbal Park[52]
- Divya Yog Mandir Trust[53]
- Bharat Swabhiman Trust[54]
- Patanjali Yogpeeth Nepal[55]
References
- ↑ Lua error in package.lua at line 80: module 'strict' not found.
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- ↑ [1] "Patanjali Ayurved injects new life into herbal market, helps rivals sell more personal care products" The Economics Time
- ↑ Lua error in package.lua at line 80: module 'strict' not found.
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- ↑ [2] "The Patanjali effect" Business-Standard
- ↑ Lua error in package.lua at line 80: module 'strict' not found.
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- ↑ http://www.india.com/news/india/patanjali-ayurved-doubles-its-profit-in-one-year-set-to-catch-up-with-rivals-1051546/ Patanjali Ayurved doubles its profit in one year; set to catch up with rivals
- ↑ Lua error in package.lua at line 80: module 'strict' not found.[dead link]
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- ↑ Lua error in package.lua at line 80: module 'strict' not found.
- ↑ Lua error in package.lua at line 80: module 'strict' not found.
- ↑ [3] "Patanjali Ayurved to invest Rs 1,150 crores, eyes doubling revenue" The Hindu
- ↑ http://www.business-standard.com/article/companies/baba-ramdev-s-patanjali-aims-to-double-its-revenue-to-rs-10-000-cr-in-2016-17-116042700061_1.html
- ↑ Lua error in package.lua at line 80: module 'strict' not found.
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External links
- Articles with dead external links from October 2015
- Use dmy dates from January 2016
- Use Indian English from January 2016
- All Wikipedia articles written in Indian English
- 2006 establishments in India
- Ramdev
- Pharmaceutical companies of India
- Ayurvedic companies
- Food companies of India
- Companies based in Uttarakhand
- Companies established in 2006
- Haridwar
- Ayurveda
- Indian brands