97.1 Radio Carmarthenshire

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97.1 Radio Carmarthenshire
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Broadcast area Carmarthenshire
Branding The Right Song, Right Now
Frequency 97.1 MHz (Carmarthenshire), 97.5 MHz (Carmarthen)
First air date 13 June 2004
Format Adult Contemporary
Audience share 11.6% (March 2011, [1])
Owner Town and Country Broadcasting
Website radiocarmarthenshire.com

Radio Carmarthenshire (Welsh: Radio Sir Gâr) is a British Independent Local Radio station broadcasting to Carmarthenshire county on 97.1 and 97.5 FM from studios in Narberth, Pembrokeshire in South Wales. It launched on 13 June 2004. It has an adult contemporary playlist, featuring most classic hits and some current chart hits.

History

Following the success of Radio Pembrokeshire in 2002, Radio Carmarthenshire was formed in mid-2003. Initially there were two applicants for the Carmarthenshire licence. The second applicant Carmarthenshire Sound were forced to withdraw half way through the licence approval period because the applicant's parent company owned neighbouring radio stations Swansea Sound and The Wave. This meant that Keri Jones's Radio Carmarthenshire bid won the licence unopposed. Britain's media and communications regulator, Ofcom, has sinced relaxed the rules of ownership and Radio Carmarthenshire's current parent company happens to own numerous neighbouring radio stations.

Broadcast area

Radio Carmarthenshire serves Carmarthenshire, including the towns of Carmarthen and the surrounding villages.

Radio Carmarthenshire is broadcast from Narberth in Pembrokeshire and shares studio facilities and presenters with Radio Ceredigion, Radio Pembrokeshire, and Scarlet FM.

Criticism

UK broadcasting watchdog Ofcom issued Radio Carmarthenshire with a 'yellow card' warning in late 2004 after the station didn't conform to its licence agreement to broadcast an agreed percentage in Welsh [1]

Change of ownership

In August 2006, Keri Jones sold his shares in Radio Pembrokeshire and Radio Carmarthenshire to Town & Country Broadcasting and moved to the Scilly Isles to launch Radio Scilly which commenced broadcasting in September 2007 and has since been featured on the BBC television series 'An Island Parish'

Presenters

News staff

References

External links

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