Seventeen (American magazine)
| File:Seventeen Magazine cover.jpg
Lucy Hale on the cover of the June/July 2013 issue.
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| Editor | Michelle Tan |
|---|---|
| Categories | Teen |
| Frequency | Monthly |
| Publisher | Hearst Corporation |
| Total circulation (2013) |
2,010,619[1] |
| First issue | September 1944 |
| Country | United States |
| Based in | New York City |
| Language | English |
| Website | www |
| ISSN | 0037-301X |
Seventeen is an American magazine for teenagers. It was the first teen magazine established in the United States.[2] The magazine's reader base is 10-to-19-year-old females.[3] It began as a publication geared towards inspiring teen girls to become model workers and citizens.[4] Soon after its debut, Seventeen took a more fashion and romance-oriented approach in presenting its material while promoting self-confidence in young women. It was first published in September 1944[5] by Walter Annenberg's Triangle Publications.
Contents
Seventeen's early history
Seventeen's first editor, Helen Valentine, provided teenage girls with working woman role models and information about their development. Seventeen enhanced the role of teenagers as consumers of popular culture. The concept of "teenager" as a distinct demographic originated in that era. In July 1944, King Features Syndicate began running the comic strip Teena, created by cartoonist Hilda Terry, in which a typical teenager's life was examined. Teena ran internationally in newspapers for twenty years.
After Seventeen was launched in September 1944,[6] Estelle Ellis Rubenstein, the magazine's promotion director, introduced advertisers to the life of teenage girls through Teena, selling advertising in Seventeen at the same time. In 1945–46, the magazine surveyed teen girls in order to better understand the magazine's audience. The magazine became an important source of information to manufacturers seeking guidance on how to satisfy consumer demand among teenagers. Today, the magazine entertains as well as promotes self-confidence in young women.[7]
Sylvia Plath submitted nearly fifty pieces to Seventeen before her first short story, "And Summer Will Not Come Again", was accepted and published in the August 1950 issue.[8]
In the early 1980s, Whitney Houston became one of the first black women to appear in the cover of the magazine.
News Corporation bought Triangle in 1988 and sold Seventeen to K-III Communications (later Primedia) in 1991. Primedia sold the magazine to Hearst in 2003. Seventeen remains popular on newsstands today despite greater competition.
In 2010, writer Jamie Keiles conducted "The Seventeen Magazine Project", an experiment in which she followed the advice of Seventeen magazine for thirty days.
In 2012, in response to reader protests against the magazine's airbrushing its models' photos, Seventeen ended its practice of using Photoshop enhance published photographs (see more below under Controversy).[9]
International editions
- The South African edition of Seventeen magazine is published by 8 Ink Media based in Cape Town. The editor is Janine Jellars.
- The Philippine version is published by Summit Media, but it ceased publication in April 2009.
- The Hispanic American edition is published by Editorial Televisa.
- The Indian edition is published by Apricot Publications Pvt. Ltd in Mumbai.
- The Malaysian version of Seventeen is published by Bluinc.
- Seventeen Singapore is published by SPH Magazines.
- The Thai edition of Seventeen is published by Media Transasia Limited in Bangkok.
- In the United Kingdom there is no Seventeen magazine, but there is a similar magazine recently touted as a fresher and edgier competition to Teen Vogue called Company.
- The Japanese version of Seventeen is published by Shueisha Publishing Co., Ltd.
Seventeen in other media
Seventeen has also published books for teens, addressing such topics as beauty, style, college, health and fitness.
America's Next Top Model
Seventeen was a sponsor of America's Next Top Model. The winners of America's Next Top Model from seasons 7 through 14 have each graced a cover of Seventeen magazine including Caridee English, Jaslene Gonzalez, Saleisha Stowers, Whitney Thompson, McKey Sullivan, Teyona Anderson, Nicole Fox, and Krista White. Originally, the magazine only planned on sponsoring the show from cycles 7–10; however, with such a high success rate and an awesome opportunity the magazine provided for these women, the magazine sponsored the cycles until the show decided to move the winners to Vogue Italia.
Cyberbu//y
In 2011, Seventeen worked together with ABC Family to make a film about a girl who gets bullied online called Cyberbu//y. The point was to raise awareness of cyber bullying and to "delete digital drama". The film premiered July 17, 2011 on ABC Family.
Controversy
In April 2012, 14-year-old ballerina and blogger Julia Bluhm from Waterville, Maine created a petition on Change.org titled, 'Seventeen Magazine: Give Girls Images of Real Girls!' advocating for the magazine publication to vow to print at least one unaltered and Photoshop-FREE monthly photo spread.[10]
Julia Bluhm is a "SPARK Summit activist"[11] and declared that "as part of SPARK Movement, a girl-fueled, national activist movement, I've been fighting to stop magazines, toy companies, and other big businesses from creating products, photo spreads and ads that hurt girls' and break our self-esteem".[12]
In May 2012 Julia Bluhm, her mother, and a group of fellow SPARK Summit activists were invited to the New York headquarters of Seventeen by editor-in-chief Ann Shoket.[13]
On 3 July 2012, Bluhm officially won her petition upon receiving almost 85,000 (as of 23 February 2015, 86,435) signatures, resulting in Seventeen's editorial staff pledging to always feature one photo spread per month without the use of Photoshop alterations.
Furthermore, Seventeen's Ann Shoket published The Body Peace Treaty in her editor's letter of the 2012 August issue, as an extension of the magazine's ongoing Body Peace Project.[14]
Editors
- Helen Valentine (1944–1953)
- Enid A. Haupt (1953–1970)
- Midge Richardson (1975–1993)
- Maci Hunter (1993–1994)
- Caroline Miller (1994–1997)
- Meredith Berlin (1997–1999)
- Patrice G. Adcroft
- Mia Fausto Cruz
- Simon Dumenco
- Sabrina Weill
- Annemarie Iverson
- Atoosa Rubenstein (2003–2007)
- Ann Shoket (2007–2014)
- Michelle Tan (2014–present)
Changes in US cover price
| Year | Price ($) | Inflation adjusted price[15] |
|---|---|---|
| 1944 | 0.25 | 3.36 |
| 1949 | 0.30 | 2.98 |
| 1953 | 0.35 | 3.10 |
| 1958 | 0.40 | 3.28 |
| 1961 | 0.50 | 3.96 |
| 1965 | 0.60 | 4.51 |
| 1973 | 0.75 | 4.00 |
| 1977 | 1.00 | 3.90 |
| 1981 | 1.25 | 3.25 |
| 1984 | 1.50 | 3.42 |
| 1988 | 1.75 | 3.50 |
| 1990 | 1.95 | 3.53 |
| 1993 | 2.25 | 3.69 |
| 1995 | 2.50 | 3.88 |
| 2005 | 2.99 | 3.62 |
| 2012 | 3.99 | 4.11 |
References
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- ↑ Ames Lois. A Biographical Note. The Bell Jar. By Sylvia Plath. New York: HarperCollins, 1998
- ↑ Adweek
- ↑ Lua error in package.lua at line 80: module 'strict' not found.
- ↑ http://www.sparksummit.com/tag/julia-bluhm/
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