Small World Social

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Small World Social
File:Small World Social Teamwork.JPG
Small World Social Teamwork
Type Private
Founded 2008
Headquarters San Francisco, California
Area served Melbourne, Australia and San Francisco, California
Founder(s) Kathy Phelan
Industry Internet, Technology, Contextual Computing
Employees 45
Website smallworldsocial.com

Small World Social is a company founded in Sydney, Australia in 2008.[citation needed] In 2011 the company moved to, and is still located in, the Central Business District area of Melbourne, Australia. In late 2012, the company opened an office in San Francisco, California USA.

Company history

Small World Social originally focused on using social media to change people’s behaviors[1] primarily in the area of health, health promotion and public policy.

In 2010 the company conducted research to develop a social networking training curriculum for Sydney teachers.[2]

In 2009, the company patented a method and system for explaining complex concepts online.[3] It now holds a portfolio of technology patents[4] and has continued to have a research and development center based in Melbourne, Australia.[5]

Today the company continues to work in the field of complex digital knowledge transfer and behavioral change, working with clients in the fields of health, science, medical device and manufacturing.

Key people in the company include: CEO Kathy Phelan and Madeline Sands, the Project Leader for the Breastfeeding Support Project.[citation needed]

Its diversity in thinking and approach has been a key to its rapid growth and success as a startup company.

Technology

Small World Social’s technology is used in applications where tacit knowledge transfer is required.[6] The SaaS technology platform works across a range of mobile and wearable technology, providing content relevant to each of these different form factors.

Awards

In February 2014, Small World Social was awarded an internal Genentech Technology Innovation Award.[7] In early March 2014, in Hamburg, Germany, the company was awarded a Silver Medal at the 2014 World Media Festival[8] for its work on the Genentech Learning Portal App. Also in March 2014, the company was awarded a Gold Astrid Award in New York for its Learning Portal App.[9] In May 2014, Small World Social and the ABA won the Gold Questar Award in the Emerging Media: App section, for the Breastfeeding with Google Glass App.[10] In June 2014, Small World Social's Breastfeeding Support Project was awarded the Questar Best of Category Grand Prize For Emerging Media, which is given to the top 5% of entries.[11] In July 2014, Small World Social's Breastfeeding Support Project was awarded a Bronze Medal at the 2014 IDA International Design Awards for excellence in Multimedia Interface design.[12] In October 2014, Small World Social's Breastfeeding Support Project received honorable mention at the 2014 Victorian Public Healthcare Awards for optimizing healthcare through e-health & communications technology excellence.[13] On June 3, 2015 Small World Social was named a finalist for LTEN's 2015 Excellence Awards. [14] In April of 2016 Small World Social was awarded the Hermes Creative Award (Gold) - Mobile Information Experience for the LEXUS NOW: THE FUTURE OF THE AUTOMOTIVE EXPERIENCE app. [15] That was followed by being awarded the winner for Mobile Sites - Guides/Ratings/Reviews in the 22ND Annual Communicator Awards. [16]

References

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  3. Gougousis, Kanella, Michelle McNamara, and Seyed Mojtaba Sabbagh-Jafari. Online Educational Software. Social IT Pty Ltd, assignee. Patent AU2011355590. 22 December. 2012. Print.
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