Snow beer

Snow beer in a bottle and a can

Snow beer (simplified Chinese: 雪花啤酒, literally Snowflake beer) is a lager beer from China. It is brewed by CR Snow, a joint venture between SABMiller and China Resources Enterprises. As of 2008, it is the best selling beer brand in the world, with annual sales of 61 million hectoliters, despite largely being sold only in China. When Snow was first released in 1993 it was produced by three breweries. As of 2014, CRSB is the largest brewing company in China with over 90 breweries across the country, brewing more than 100 million hectolitres of Snow every year

However, Snow includes a large range of beers; when Budweiser, Bud Light and the other members of the Budweiser family are counted as a single brand, they easily top the sales charts with over 100 million hectoliters a year.

Shenyang Snow Beer

Manchuria Beer (Japanese: 満州麦酒), established in 1934 by Dai Nippon Beer (Japanese: 大日本麦酒), and Kirin Beer jointly, completed its second factory in 1936 at the current address of Jianshe East Road (Chinese: 建设东路), Tiexi District, Shenyang City, at Xinggong North Street. This factory became Liaoning Province Brewing Company in 1945, Shenyang Beer Company in 1949, and came to be known as "Snow Beer" (Chinese: 雪花啤酒) from 1957. In 1997, China Resources Enterprise bought this factory as part of Huarun Snow Beer Company (China). It has since been known as Shenyang Huarun Snow Beer (Chinese: 沈阳华润雪花啤酒).

External links

• Snow brand website
• Snow brand page on SABMiller website