Steve Harrison (advertising)
| Steve Harrison | |
|---|---|
| Born | Blackpool, United Kingdom |
| Nationality | British |
| Alma mater | University of Manchester |
| Occupation | Advertising executive, copywriter, creative director, author |
Steve Harrison is a British copywriter, creative director and author who is regarded by Campaign Magazine as the greatest Direct Marketing Creative of his generation. [1] He has won more Cannes Lions awards than any other Creative Director in the World.[2]
Career in Advertising
Born in Blackpool, Steve Harrison completed a doctoral thesis on American Society, Cinema and Television:1950-1960 at the University of Manchester. [3] At the age of 30 he travelled to London and secured a researcher position at Ogilvy & Mather. [4] After 11 months he was hired as a Copywriter at Ogilvy and Mather Direct after their Global Vice-Chairman, Drayton Bird, noticed a report that Harrison had written. [5] In 1989 he was made Head of Copy at the agency and by 1997 he was European Creative Director. [6]
In 2001 Harrison founded what is now known as Harrison Troughton Wunderman [7] after the Wunderman owned agency Impiric purchased Harrison's Agency, HPT Brand Response. [8] The Agency went on to produce a number of award-winning campaigns for brands including Xerox, IBM, Microsoft, Vodafone, Rolls Royce and the AA. [9]
In 2006, Harrison became the first Creative Director to head up the Direct Jury at the prestigious Cannes Lions International Festival of Creativity. [10]
In 2007 Steve Harrison stood down as Worldwide Creative Director of Wunderman following a management restructure of the Advertising Agency. [11]
Awards
As well as winning the inaugural Cannes Lions Direct Grand Prix, Harrison has won three gold, five silver and two bronze Lions for his work. [12]
Study of Howard Gossage
In 2012 Steve Harrison authored a book on the Advertising pioneer Howard Gossage entitled 'Changing the world is the only fit work for a grown man'. [13] Harrison's study of Howard Gossage began when he came across Gossage's book 'Is there any hope for Advertising' in the library of Ogilvy and Mather New York. [14]
Harrison started out intending to make a documentary about Howard Gossage with a friend, he wrote a treatment for this documentary which then became the outline for his book. [15]
Published works
In 2010 Steve Harrison authored the book 'How to do better creative work'. [16] In their review of the book, Campaign Magazine called it 'Essential reading for anyone looking to demystify the creative process'. [17] The book became the most expensive advertising book of all time when it was traded on Amazon.com at $3,000 a copy. [18]
References
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<references />, or <references group="..." />- ↑ IDM profile of Steve Harrison
- ↑ Steve Harrison's Cannes Lions Awards
- ↑ Steve Harrison education
- ↑ Steve Harrison career background
- ↑ Steve Harrison Biography from Brand Republic
- ↑ Steve Harrison career progress
- ↑ Bloomberg profile of Steve Harrison
- ↑ Formation of HWT from HPT Brand Response
- ↑ HTW Client list
- ↑ Steve Harrison Chairs Direct Jury at Cannes
- ↑ Steve Harrison departure from Wunderman
- ↑ Steve Harrison Cannes Lions wins
- ↑ Adweek profile of Steve Harrison's book on Howard Gossage
- ↑ Interview with Steve Harrison on Howard Gossage
- ↑ Interview with Steve Harrison on the creation of his Howard Gossage book
- ↑ Marketing Magazine's review of Steve Harrison book on how to do better creative work
- ↑ Campaign Magazine quotation on Steve Harrison's book
- ↑ Details of Harrison's book trading online
