trivago
 |
|
| GmbH, Subsidiary of Expedia, Inc. | |
| Industry | Travel, Hotel |
| Founded | 2005 |
| Founders | Rolf Schrömgens, Malte Siewert, and Peter Vinnemeier |
| Headquarters | Düsseldorf, Germany |
|
Area served
|
Worldwide |
| Products | Metasearch for hotel prices |
|
Number of employees
|
950 |
| Parent | Expedia, Inc. |
| Website | trivago |
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trivago is a hotel metasearch which caters to over 120 million travelers every month. Trivago searches through over 900,000 hotel deals, from 250+ booking sites and hotel chains at once. Users then go directly to the booking site to complete reservations.[1]
Contents
History
trivago GmbH was conceived in 2004[2] and launched in 2005 by the three founders in Düsseldorf, Germany: Peter Vinnemeier, Malte Siewert, and Rolf Schrömgens.[3]
The United Kingdom platform was launched in 2006 and in 2007 the website launched platforms in Spain and France. A year later, Poland and Sweden were added and the company received $1.14 million in Series B funding from the British company HOWZAT media LLP.[4][5] In 2009, the first non-European platforms were made available in the U.S., China, Japan, Brazil, and Mexico.[3]
On December 21, 2012, Expedia bought 61.6% of trivago in a combined cash and stock deal worth €477 million (approximately $630 million).[1] Since then, trivago has grown 222% and now employs over 950 people. On February 02, 2016 trivago announced its plans for a new global campus in Düsseldorf which will accommodate around 2000 people in 2018..
Products
Hotel price comparison
trivago is the world’s largest hotel metasearch. Listing hotel rates from the best sources on the web has been their focus over the last 10 years, and it’s still their focus today.
trivago Hotel Price Index
The trivago Hotel Price Index (tHPI) shows the average overnight accommodation prices for the most popular cities worldwide on trivago. The tHPI is an indicator of current average prices within the European online hotel market: the overnight accommodation prices of over 250 online travel agents and hotel chains create the average hotel prices for cities, regions and countries within Europe.
Prices for a standard double room are calculated on the basis of over 2.5 million daily price enquiries for overnight hotel stays generated through the trivago hotel search. trivago stores all hotel enquiries for each month and therefore gives an overview of hotel accommodation prices for the upcoming month.
trivago Hotel Manager (tHM)
trivago Hotel Manager (tHM) tool allows you to manage and build your hotel profile on trivago, in order to rank higher in the search results.
trivago Hotel Manager provides a variety of free and paid marketing solutions, through which hoteliers can further improve their performance at any time— turning trivago users into cu
at directly influence their online success on trivago: hotel information, reputation and rates, plus clear and simple steps for improving and maintaining these factors.
trivago Hotel Manager PRO
trivago Hotel Manager PRO is an upgrade to Hotel Manager, which drives more guests directly to the hotel. This tool provides exclusive features to help hoteliers increase their visibility and attract traveler’s attention through exclusive hotel news, prominent contact details and detailed benchmarking analytics.
trivago Quality Test
trivago Quality Test is a detailed review system which allows hoteliers to gather qualitative feedback from real travelers through a comprehensive questionnaire. After a certain number of completed tests the hotel profile will be marked with the exclusive Quality Badge and the Quality Test Profile. Once potential guests search for specific criteria on trivago that is aligned with the hotels strengths identified through Quality T
Company Philosophy
trivago was founded on the belief that individual people are the key to company success. The idea was that when you challenge yourself, and continually learn and grow as an individual, happiness and success come naturally. This way of thinking lead to the establishment of 6 core values which influence and shape the working environment and employees at trivago. The 6 values are: Trust, Authenticity, Fanatic Learning, Unwavering focus, Power of Proof and Entrepreneurial passion.[6]
Many working conditions at trivago have been shaped by the core values, the most unconventional being the idea of self-determined working hours. This idea is fully promoted by the founders and is lived throughout the company. The idea was conceived as a rebellion against the standard 9-5 working day that the founders believed was outdated and not productive. "This link between working hours and productivity is a product of the industrial age. Back then, people worked on an assembly line and if you worked for 4 hours, you were twice as productive as if you had of worked for 2. At some point, someone took this working model and transferred it directly to today's work environment - without considering if this model actually made sense to today's work. I don't believe it makes sense at all."[7]
Reference
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- ↑ 1.0 1.1 Expedia Announces Agreement to Acquire Majority of trivago, Expedia, Bellevue, 21 December 2012. Retrieved on 24 April 2013.
- ↑ Meeting the Challenge of Europe 2020 The Transformative Power of Service Innovation,Europe Innova, European Union, February 2011. Retrieved on 7 August 2012.
- ↑ 3.0 3.1 trivago – Die erfolgreiche Hotelsuche, “Landeshauptstadt Düsseldorf digitalestadt“, Düsseldorf, 2009. Retrieved on 3 September 2012
- ↑ Trivago, CrunchBase, 6 October 2012. Retrieved on 7 August 2012.
- ↑ Benecke, Sarah. Gründerzeit in Leipzig, “Financial Times Deutschland”, 25 March 2008. Retrieved on 3 September 2012.
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