Uncle Chipps
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The Uncle Chipps logo
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| Product type | Potato chips |
|---|---|
| Owner | Frito-Lay |
| Country | India |
| Introduced | 1992 |
| Markets | India |
| Previous owners | Uncle Chipps Co. Ltd |
| Tagline | "Bole mere lips. I love Uncle Chipps" |
| Website | Official Website |
Uncle Chipps is a brand of potato chips that is marketed in India.[1]It was launched on 1992 by Amrit Agro Ltd. which was later taken over by Frito Lay(owned by PepsiCo), India in 2000.[2]
Ingredients
Uncle Chipps is made of Potato, Edible Vegetable Oil, Salt(Rock Salt) Spices & other added Condiments according to their flavors.[3]
Flavors
- Bombaat Chilli Masala
- Paapri Chaat(An Indian Dish)
- Sendha Namak(Rock Salt)
- Jhakaas Tomato Twist
- Plain Salted
- Spicy Treat
History
Until 1998, the Delhi-based Uncle Chipps was the market leader in the industry, enjoying a 71% market share,[4] thereafter saw competition bring its market share down to 30-35% by 2000.[5] Originally owned by the Amrit Agro Ltd., it was bought over by Frito-Lay, PepsiCo's snacks division in October 2000.[6] It was sold for $ 16.6 million.[7] Noted film music director Shantanu Moitra started his composing career with the hit-jingle, "Bole mere lips. I love Uncle Chipps", with Pradeep Sarkar, then the Creative Head of the agency.[8]
Though Amrit Agro continued marketing snacks under other brands, it completely exited the snacks business in December 2002.[9]
Uncle Chipps is the pioneer of branded nitrogen-foil packed potato chips in India.[10] The brand markets its potato chips with the tagline "Bole mere lips, I love Uncle Chipps".[11] Uncle Chipps until 2010, was distributed only in Northern India. In August 2010, Frito Lay announced that it was looking to market Uncle Chipps on a pan India level.[12]
References
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- ↑ Thank an ad crisis for Parineeta's music Rediff.com, 9 June 2005.
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