WLMG

WLMG

File:Magic 101.9.jpg
City of license	New Orleans, Louisiana
Broadcast area	New Orleans metropolitan area
Branding	Magic 101.9 FM
Slogan	Better Music For a Better Workday
Frequency	101.9 MHz (also on HD Radio) 101.9 HD-2 for Blues
First air date	March 15, 1970 (as WWL-FM)
Format	Adult Contemporary
ERP	100,000 watts
HAAT	300 meters
Class	C0
Facility ID	34376
Callsign meaning	W Louisiana's MaGic
Former callsigns	WWL-FM (1970-1980) WAJY (1980-1987)
Owner	Entercom (Entercom New Orleans License, LLC)
Webcast	Listen Live
Website	magic1019.com

WLMG (101.9 FM, "Magic 101.9 FM") is an Adult Contemporary music formatted radio station based in New Orleans, Louisiana. The Entercom station broadcasts at 101.9 MHz with an ERP of 100 kW. Its current slogan is "Better Music For a Better Workday." The station's studios are located at the 400 Poydras Tower in New Orleans' downtown area, and the transmitter site is in the city's Algiers district.

WLMG-HD2

Love songs music can be heard on 101.9 HD-2 (HD Radio needed).

History

WLMG was originally beautiful music WWL-FM (now being used at its sister station at 105.3) until the 1970s, when its switched to Top 40. But by May 1976 it would switch back to beautiful music. It would begin its current AC history as WAJY ("Joy 102") on December 26, 1980, which would later become WLMG ("Magic 102") in 1987 (and its moniker modified to "Magic 101.9" in 1995).

During the holiday season, the station plays 24 hours of holiday music (the only station that does in the New Orleans area), calling it the "Magic of Christmas."

Outside of the holiday season, Magic 101.9 is the #1 At Work station for Southeast Louisiana. Magic After Dark changes the focus at night to love songs and relaxation.

External links

• WLMG official website
• Query the FCC's FM station database for WLMG
• Radio-Locator information on WLMG
• Query Nielsen Audio's FM station database for WLMG