When It Was Now

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When It Was Now
File:When+It+Was+Now+PNG.png
Studio album by Atlas Genius
Released 19 February 2013 (2013-02-19)
Recorded The Orchard, Adelaide, South Australia, August - December 2012[1]
Genre Alternative rock, indie rock,[2] indietronica
Length 37:40
Label Warner Bros.[3]
Producer Atlas Genius, Michael H. Brauer
Atlas Genius chronology
Through the Glass
(2012)Through the Glass2012		 When It Was Now
(2013)		 Trojans
(2013)Trojans2013
Singles from When It Was Now
  1. "Trojans"
    Released: 2012
  2. "If So"
    Released: 6 February 2013
  3. "Symptoms"
    Released: 3 May 2013

When It Was Now is the debut studio album by Australian alternative rock band Atlas Genius, released on 19 February 2013 by Warner Bros. Records.[4] The album peaked at No. 34 on Billboard 200. It also reached No. 10 on the Top Alternative Albums chart. The only single from the album, "If So", reached No. 8 on the Billboard Alternative Songs chart.[5] It has sold 79,000 copies in the United States as of August 2015.[6]

Recording and production

The band wrote, recorded and produced When It Was Now themselves at a studio they built in their hometown of Adelaide. It was mixed by Michael Brauer at Electric Lady Studios in New York City.[1] They also recorded many of the final tracks in hotels in Chicago, Los Angeles and New York. In addition, some of the final mixing was done in London.[7] Once their studio was built, the first song that Atlas Genius finished was "Trojans." The song went on to sell over 1,000 tracks per week in the States and soon had 45,000 downloads sold.[4]

Release and promotion

The album was released on iTunes and the band's website on 19 February 2013.[8] The first single "If So" peaked to No. 8 and spent a consecutive 25 weeks on the Alternative Songs chart on Billboard.[9] The single was also featured on the video game FIFA 13 and was getting praised by Rolling Stone for its "solid sound".[10] The song also got over 75,000 Sound Cloud streams in two weeks. On February 20, 2013, the next single, "Symptoms", was iTunes' single of the week.[11] The single "Trojans" peaked to No. 4 on both Billboard's Alternative Songs and Billboard Rock Airplay charts.[12] It also spent an entire year on both Billboard's Alternative Songs chart. It sold nearly 300,000 tracks in the US alone.[13] On May 3, 2013, "Symptoms" was released as a single.[14]

On 17 July 2013, Atlas Genius announced tour dates for the North American "Ones To Watch" tour. The tour began Fall 2013. Atlas Genius performed 26 headlining concerts over a seven week time span. They were joined on tour with Family of the Year and Dale Earnhardt Jr. Jr. and The Colourist.[9]

Reception

The album received mixed to positive reviews for critics. Rolling Stone gave the When It Was Now 3 out of 5 stars, saying "These two Australian brothers deliver Phoenix-like dance pop that's so big on airy hooks that its lyrical lightheadedness isn't too much of a problem."[15] Heather Phares from AllMusic said "When It Was Now is a solid debut that proves Trojans wasn't a fluke."[16] However, Nick Freed from Consequence of Sound said "As it is, When It Was Now has three great songs, four decent, and four forgettable."[17]

Track listing

All songs written and composed by Keith Jeffery, Michael Jeffery, Steven Jeffery, Darren Sell. 

Track listing
No. Title Length
1. "Electric"   4:03
2. "If So"   3:01
3. "Back Seat"   3:03
4. "Trojans"   3:39
5. "Through the Glass"   3:52
6. "On a Day"   3:27
7. "Centred on You"   3:37
8. "Don't Make a Scene"   2:43
9. "All These Girls"   3:23
10. "When It Was Now"   3:31
11. "Symptoms"   3:21
Total length:
 37:41

Charts

Chart (2013) Peak
position
US Billboard 200[18] 34
US Top Alternative Albums (Billboard)[19] 10
US Top Rock Albums (Billboard)[20] 11

References

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  14. ↑ https://itunes.apple.com/ie/album/symptoms-single/id640017628
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  18. ↑ "Atlas Genius – Chart history" Billboard 200 for Atlas Genius. Retrieved 8 February 2015.
  19. ↑ "Atlas Genius – Chart history" Billboard Top Alternative Albums for Atlas Genius. Retrieved 8 February 2015.
  20. ↑ "Atlas Genius – Chart history" Billboard Top Rock Albums for Atlas Genius. Retrieved 8 February 2015.
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