ZS Associates

ZS Associates

File:ZS Associates Logo.jpg
Type	Private
Industry	Outsourcing; Staff Augmentation; Sales and Marketing;
Founded	1983
Headquarters	Evanston, Illinois
Area served	Worldwide
Key people	Andris Zoltners (founding dir.) Prabha Sinha (founding dir.) Chris Wright (managing dir.) Jaideep Bajaj (chairman)
Number of employees	4,000
Website	zsassociates.com

ZS Associates is a sales and marketing outsourcing, staff augmentation, and technology firm headquartered in Evanston, Illinois that provides services for clients primarily in the pharmaceutical industry. ZS was founded in 1983 by Andris Zoltners and Prabha Sinha, who worked together as professors of marketing at the Kellogg School of Management at Northwestern University

The firm employs approximately 3,400 employees in 20 offices in North America, Asia and Europe. Most of the workforce is located in large outsourcing hubs in Pune and New Delhi, India. ZS works with 49 of the 50 largest drug-makers and 17 of the 20 largest medical device makers and also serves consumer products, financial services, industrial products, telecommunications, and transportation and logistics industries.

History

ZS Associates was founded by Andris Zoltners, Frederic Esser Nemmers Distinguished Professor Emeritus of Marketing at the Kellogg School of Management and Prabhakant (Prabha) Sinha, a former associate professor of marketing at the Kellogg School of Management. At Kellogg, Sinha and Zoltners developed a side business advising companies on sales and marketing, which evolved into ZS Associates.

The Company

ZS Associates offers integrated sales and marketing services ranging from customer insights and strategy to companies that need specialized expertise in areas ranging from analytics, operations and technology.

The firm serves clients in the consumer products, energy, financial services, high tech, industrial products, telecommunications, transportation and logistics sectors, although a large number of the firm’s clients work in the pharmaceuticals, biotechnology, and medical products and services space.

ZS Associates developed the first personal computer-aided sales territory mapping system in 1985. In 2008, ZS created 12 software products focused on incentives, call planning, promotion, strategy, forecasting and account management, and integrated them as one unified sales and marketing software platform: the Javelin™ software suite.

ZS Associates is headquartered in Evanston, Illinois and has 22 offices around the world including locations in Europe, Asia and South America.

Awards & Recognition

2015

• #5 Health Care Consulting (Vault.com)
• #16 Retail Consulting (Vault.com)
• #27 Prestige: The Best Consulting Firms (Vault.com)

2014

• ZS Associates Recognized with Qlik Global Partner Award (Qlick) in 2014

2013

• Consulting 50, Vault, 2013 (Vault.com)
• Ranked #7 on Silicon India’s list of toughest companies to land a job for in 2013(Silicon India)
• Glassdoor ranked ZS the 7th Most Difficult Company to Interview for in 2013 (CNN Money)

2012

• Consulting 50, Vault, 2012 (Vault.com)
• Glassdoor ranked ZS the 5th Most Difficult Company to Interview for in 2012 (Washington Business Journal)

2010

• Global Sustained Supplier Award, Lilly, 2010 (Top Consultant)

2009

• Best Consulting Firms to Work For (Large), Consulting Magazine, 2009

Publications

• The Price of Global Health by Ed Schoonveld - ISBN 1409420523
• The Price of Global Health (Second Edition) by Ed Schoonveld – ISBN 9781472438805
• The Power of Sales Analytics by Andris Zoltners, Prabhakant Sinha, Sally Lorimer - ISBN 098534363X
• Building a Winning Sales Management Team: The Force Behind the Sales Force by Andris Zoltners, Prabhakant Sinha, Sally Lorimer - ISBN 0985343605
• The Complete Guide to Sales Force Incentive Compensation by Andris A. Zoltners, Prabhakant Sinha and Sally Lorimer - ISBN 0814473245
• Sales Force Design for Strategic Advantage by Andris A. Zoltners, Prabhakant Sinha and Sally Lorimer - ISBN 1403903050
• The Complete Guide to Accelerating Sales Force Performance by Andris A. Zoltners, Prabhakant Sinha and Greggor Zoltners - ISBN 0814420141
• Forecasting for the Pharmaceutical Industry–Models for New Product and In-Market Forecasting and How to Use Them by Arthur G. Cook - ISBN Short: 9780566086755
• Sales Data Only Matters If It Helps You Take Action by Andris A. Zoltners, PK Sinha, and Sally E. Lorimer (Harvard Business Review)
• Why Sales Ops Is So Hard to Get Right by Andris A. Zoltners, PK Sinha, and Sally E. Lorimer (Harvard Business Review)

External links

• ZS Associates