Zulily

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zulily, Inc.
Subsidiary
Traded as Formerly NASDAQ: ZU
Industry Internet, online retailing
Founded 2009
Founder Darrell Cavens, Mark Vadon
Headquarters Seattle, Washington
Area served
 North America, Canada, United Kingdom, Australia, Ireland[1]
Key people
 Darrell Cavens, CEO
Mark Vadon, Chairman
[2]
Products Children’s and Women's Apparel, Toys, Infant gear, Home Decor[3]
Services Flash sale notifications
Revenue $331.24 million (Year ended Dec. 30, 2012)[1]
−$10.33 million (Year ended Dec. 30, 2012)[1]
Parent QVC
Website zulily.com

Zulily is an American e-commerce company. Headquartered in Seattle, Washington, Zulily sells clothing, toys, and home products.[4] Zulily was started in 2009 by Blue Nile executives Mark Vadon and Darrell Cavens.[5] Its initial public offering valued the company at $2.6 billion.[6]

Business model

Zulily's target audience is mothers who are on the lookout for unique brands and products for their children; their audience has also been described as "young, tech-savvy mothers".[5] Sales change daily, starting from 6 a.m. Pacific time, and they hold no inventory.[7] In 2014, half of Zulily's orders came from mobile devices.[4] Sales generally last 72 hours.[8]

In 2015, it decreased the number of flash sales, in response to some customers who were overwhelmed by the amount of merchandise from which to select.[9] Retaining customers is a challenge for it: "the flash-sale website is straining to hold on to customers and realizing it may have inundated shoppers with too many deals".[9] Although revenue was up 29% in the first quarter of 2015 compared to the prior year, that was less of a huge increase than the 52% shown for the last quarter of 2014 compared to one year earlier, leading the company to lower its estimate of anticipated revenues in 2015.[9]

Although the web site for the company says they hold no inventory, in 2015 they began to hold some merchandise in warehouses to shorten the time for delivery. The company is including some established brands in addition to the emerging brands on which it had completely relied.[9]

In August 2015, Zulily was purchased by Liberty Interactive's QVC division for $2.6 billion.[10][11]

References

  1. ↑ 1.0 1.1 1.2 Lua error in package.lua at line 80: module 'strict' not found.
  2. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  3. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  4. ↑ 4.0 4.1 Lua error in package.lua at line 80: module 'strict' not found.
  5. ↑ 5.0 5.1 Lua error in package.lua at line 80: module 'strict' not found.
  6. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  7. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  8. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  9. ↑ 9.0 9.1 9.2 9.3 Lua error in package.lua at line 80: module 'strict' not found. (subscription required)
  10. ↑ Lua error in package.lua at line 80: module 'strict' not found. (subscription required)
  11. ↑ http://www.cnet.com/news/qvc-owner-to-buy-zulily-shopping-site-for-2-4-billion/

External links


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