Armin hofmann

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Armin Hofmann taught and worked as a director at the Basel school of Design. Basel was a small city of about 250.000 inhabitants that became very important for the development of the Swiss modernism, most due to the direction of Hofmann of his predecessor Emil Ruder. Armin Hofmann, International Typographic Style, Swiss Style, Milton Glaser, Swiss Design, Typographic Poster, International Style, Keno, Typographic Design

Also known as International Style, the **Swiss Style** does not simply describe a style of graphic design made in Switzerland. It became famous through the art of very talented Swiss graphic designers, but it emerged in Russia, Germany and Netherlands in the 1920’s. This style in art, architecture and culture became an ‘international’ style after 1950’s and it was produced by artists all around the globe. Despite that, people still refer to it as the Swiss Style or the Swiss Legacy.

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Vintage poster – Stadttheater Basel, saison 60-61 – Galerie 1 2 3 Basel City, Armin Hofmann, International Typographic Style, Swiss Style, Iconic Poster, Swiss Design, Design Fields, Design Movements, Basel

Armin HOFMANN (1960) – Original vintage poster – This poster is one of the most remarkable works of Hofmann that granted the Swiss Poster Award in 1960.The layout of this illustration reflects Hoffmann’s strong sense of structure and space creating a simple and sophisticated black and white contrast. The setting of this theatrical poster captivates and triggers the viewer's senses and ability of watching and listening an image with his eyes.

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