Maxmara teddy coat outfit

Nicky Hilton Rothschild was spotted in New York City wearing an Albino Teddy Faux-Fur Double-Breasted Coat from Max Mara, a White Turtleneck Sweater from Max Mara ($424), Blue Gwenevere High Waist Skinny Ankle Jeans from 7 For All Mankind ($224), a Birkin 30cm Tan Togo Gold Hardware Bag from Hermes ($25,995) and Clear & Tortoise Leonard Sunglasses from Illesteva.

From oatmeal to fawn, camel to taupe, beige is back – and it’s far from boring.

Showcasing the best ways to wear fall and winter's most iconic coat - the Max Mara Teddy Coat. It can take you anywhere from breakfast...

Nicky Hilton Rothschild was photographed in New York wearing a Beige Ted Coat from Max Mara ($4,250) and a Brown Leather Baker Boy Cap from Ruslan Baginskiy ($350).

How Kardashian West keeps warm and chic in a wardrobe of luxurious, cocooning coats from the Italian house.

A star piece on its runways this season, the Max Mara teddy bear coat is now making an appearance in the street style looks of some of our favorite famous faces. From Hailey Baldwin’s classic beige number to Izabel Goulart’s daring scarlet version, take a look at this fluffy winter piece in action.

Teddy coats are definitely still in style in 2021. In fact, they are in highest demand in the UK and Mongolia! Although 7 years later, it's still hard to find the Max Mara Teddy Coat on sale.

The Max Mara teddy coat was born in 2013, and was a major success with the press and customers alike. Here's my thoughts on the future of the teddy.