What is branding

What is branding? Today I'm going to set the record straight so you can wrap your head around what the term means and why they are a very important tool to help you grow your business!

Defining brand can be confusing and overwhelming. We use this brand formula (clarity + personality + connection) to take the mystery out of what is a brand.

Having a brand for your business is so important in today’s market, but why is it so important? And, let’s take a step back, what is a brand? And how does it move your business forward? I’m diving into all these questions and more with real world examples, best tips, and what you can do next to buil

The foundation of the creative work I’ve been involved with always focusses on clients’ customers first; considering what they view to be important and how they are likely to engage with that…

A sneak peek at our upcoming brand workshop. First up, what is a brand? Ask 100 marketers you’ll get 100 different answers. Our approach is built on brand influence. If a brand is a reputation then how can we control it? Well, we can’t. But we can influence it. How? Through how we look, communicate and act as businesses.

Brand strategy doesn’t have to be so complicated. Let’s break down the concept of brand strategy into easy-to-understand elements. By the end of this article, you’ll understand why a brand strategy is important, what it should include, and how you can develop your own. #BrandingTips #BrandingProcess #CompetitorResearch #AudienceResearch #BrandWorkshop #BrandStrategyFrameworks #VisualIdentityDesign

With a brand strategy in place, you'll be able to clearly and confidently grow a brand that is wildly successful and widely known without doubting yourself every step of the way.

Brand, Branding & Brand Identity are words used incorrectly way too much. Let's dig deep and learn what each one is and how you can make them work for you.

Creating a brand logo that tells your potential customers who you are, what you do, and most importantly, what you stand for.