Since the 1992 U.S. presidential election process, candidates have gradually recognized the power... more Since the 1992 U.S. presidential election process, candidates have gradually recognized the power of the Internet, and later social media, to further political ambitions of fundraising, engaging and interacting with the public, organizing and mobilizing supporters, gathering voter data, reaching the youth vote, and disseminating information. I provide a historical overview of new media use, in particular the Internet and social media, in U.S. presidential campaigns from 1992 to 2008. Also, a critical analysis is conducted on the appropriateness of using the term “grassroots” to describe political campaigns and how this affects the public interest. Finally, I examine the current growth of new media use thus far in the 2012 presidential election.
Since the 1992 U.S. presidential election process, candidates have gradually recognized the power... more Since the 1992 U.S. presidential election process, candidates have gradually recognized the power of the Internet, and later social media, to further political ambitions of fundraising, engaging and interacting with the public, organizing and mobilizing supporters, gathering voter data, reaching the youth vote, and disseminating information. I provide a historical overview of new media use, in particular the Internet and social media, in U.S. presidential campaigns from 1992 to 2008. Also, a critical analysis is conducted on the appropriateness of using the term “grassroots” to describe political campaigns and how this affects the public interest. Finally, I examine the current growth of new media use thus far in the 2012 presidential election.
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Papers by Katy Leuschner