Sagi haviv

A great logo is not about what one likes or dislikes. It’s about what works. And what we want to determine is: What problem is our client trying to solve? Often a company might want a new logo to freshen up its image, when really it should keep its logo but change its marketing. Look at Pepsi. It’s been years, and I bet few people could draw the new logo from memory. The old one they could, instantly. It was a perfectly good mark. Coke, meanwhile, has had more success keeping its wordmark…

"A good logo is not about what you like. It's about what works." Another powerful definition of a Good Logo by the legendary designer Sagi Haviv. The key characteristics for a good logo are: - Appropriate - Distinctive and memorable - Simple (simplicity is the key for a good logo) If you want to learn more about a GOOD LOGO DESIGN, watch the video "What Makes a Logo Great and Iconic" by @thechrisdo and Sagi Haviv on the @thefuturishere YouTube channel. I've watched it twice back-to-...

Conservation International Chermayeff & Geismar logos

Wondering what makes a logo great? Follow these 3 rules of good logo design, and you’ll soon find out.

Encompassing more than 20,000 selections from special collections and AIGA's annual juried design competitions since 1924, AIGA Design Archives is one of the richest online resources available to those who practice, study and appreciate great design.

In this Print Magazine article, Sagi Haviv of prolific branding studio Chermayeff & Geismar drops some knowledge on his firm’s approach to designing logos. Specifically, Haviv explains how they…

Creators of many of the world’s most iconic and enduring brands, Chermayeff & Geismar & Haviv is an independent New York based graphic design firm specializing in the development of trademarks.

Well-known logos designed by Chermayeff & Geismar & Haviv: (left to right, up to down)

"A good logo is not about what you like. It's about what works." Another powerful definition of a Good Logo by the legendary designer Sagi Haviv. The key characteristics for a good logo are: - Appropriate - Distinctive and memorable - Simple (simplicity is the key for a good logo) If you want to learn more about a GOOD LOGO DESIGN, watch the video "What Makes a Logo Great and Iconic" by @thechrisdo and Sagi Haviv on the @thefuturishere YouTube channel. I've watched it twice back-to-...

nstructor- Ivan Chermayeff, Tom Geismar, Sagi Haviv