kiofkissy
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💋 Mwah! This is kiofkissy, a blog that offers all kinds of content on S2 Entertainment’s KISS OF LIFE! We provide social media updates and fan-taken photos and videos along with news about our beloved girls.

KISS OF LIFE is a 4-member girl group from S2 Entertainment. They have stated their name refers to the mouth-to-mouth artificial respiration (CPR), “we plan on revitalizing and bringing fresh life to the K-Pop scene.“

LATEST COMEBACK - MOBILE NAVIGATION

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Applications to be an affiliate or a moderator are now CLOSED! This blog has been inactive from official activity since April 2nd, 2025.

Rules - Applications - Apply here

[Closing Soon]

Now that the girls have officially apologized as well as the company apologizing regarding Julie's birthday live, I can make this post. I came to the decision that I can not continue this blog in good faith the way I used to the day the birthday live happened and so the end will draw closer.

I was a big fan of Natty since SIXTEEN, supported her in her solo career and I was a fan of KIOF since their debut due to this. I bought their albums and had even bought their 2025 Season's Greetings. I started running this blog nearly a year ago when I was really depressed and had no motivation to really do anything except run this blog for a while. I'm glad that's no longer the case, so it's easier to let this blog go now.

I seriously believe in people being able to change and grow, but I cannot see them the same way I did before. I truly thought that at least Natty, Belle and Haneul were empathetic and smart enough to not do something as hurtful as they did. I had never contributed much in fandom spaces and this was my first go at it, so although they ended up doing something awful I did enjoy running this blog before everything occurred. I'd hate to regret something just because I expected the best in someone. Although I had known about Julie's n word incident I really thought the rest of the girls would act better but they all were involved and seemed supportive of the concept of the live. It's simply something that's hard to move on from when all of the members were involved.

As mentioned in an ask I've answered before, I'm going to let the queue run again like normal in time as I'd hate to feel like all the time I put into saving stuff to post later would be a waste. In addition to that, I'm going to password protect this blog so the posts and blog won't be seen by anyone but followers on the dashboard (unless you know the url and pw) and I'll unlock it after all the posts are done posting as I don't really want nor care for notes on those new posts. Password protecting means you won't be able to really do anything except reply to the posts to those who still follow by the way. It's seriously a lot of content so it'll take a while (months probably) for it to run out. As I've said before, I understand if people unfollow this blog, whether it was right after the racist incident on Julie's birthday, during the months in which it'll take for the queue to finish, or any time afterwards.

I always wanted to leave this blog as an archive when I finally would leave it, since even if they didn't do something as horrific as their racist live I would still have to abandon it someday. It'll be left as an archive when the queue is done.

I will no longer post updates nor post newer content from after April 2nd, 2025 and I will abandon this account. When all of the content I have saved has run out I'll make an official post about this blog being over. I'm leaving this post up and reblogging it a few times to let the people who follow this blog already a chance to leave asap in case they forgot they follow or whatever the case may be.

Thank you again to people who supported me before and during this time. I'll still answer any further questions or concerns before password protecting the blog, as it'll be a while before I do (I'm thinking next month or so if I don't forget).

Thank you for all your hard work!!


I was sunlight-belle and had a Belle icon, and I have changed my username and layout. I was also very disappointed by their actions and am currently reconsidering my support for the group, as I don't feel the apology was sufficient.

🥹🫶

Hope you’re doing okay, I know how much you liked Belle.

[Closing Soon]

Now that the girls have officially apologized as well as the company apologizing regarding Julie’s birthday live, I can make this post. I came to the decision that I can not continue this blog in good faith the way I used to the day the birthday live happened and so the end will draw closer.

I was a big fan of Natty since SIXTEEN, supported her in her solo career and I was a fan of KIOF since their debut due to this. I bought their albums and had even bought their 2025 Season’s Greetings. I started running this blog nearly a year ago when I was really depressed and had no motivation to really do anything except run this blog for a while. I’m glad that’s no longer the case, so it’s easier to let this blog go now.

I seriously believe in people being able to change and grow, but I cannot see them the same way I did before. I truly thought that at least Natty, Belle and Haneul were empathetic and smart enough to not do something as hurtful as they did. I had never contributed much in fandom spaces and this was my first go at it, so although they ended up doing something awful I did enjoy running this blog before everything occurred. I’d hate to regret something just because I expected the best in someone. Although I had known about Julie’s n word incident, I really thought the rest of the girls would act better but they all were involved and seemed supportive of the concept of the live. It’s simply something that’s hard to move on from when all of the members were involved.

As mentioned in an ask I’ve answered before, I’m going to let the queue run again like normal in time as I’d hate to feel like all the time I put into saving stuff to post later would be a waste. In addition to that, I’m going to password protect this blog so the posts and blog won’t be seen by anyone but followers on the dashboard (unless you know the url and pw) and I’ll unlock it after all the posts are done posting as I don’t really want nor care for notes on those new posts. Password protecting means you won’t be able to really do anything except reply to the posts to those who still follow by the way. It’s seriously a lot of content so it’ll take a while (months probably) for it to run out. As I’ve said before, I understand if people unfollow this blog, whether it was right after the racist incident on the day of Julie’s birthday live, during the months in which it’ll take for the queue to finish, or any time afterwards.

I always wanted to leave this blog as an archive when I finally would leave it, since even if they didn’t do something as horrific as their racist live I would still have to abandon it someday. It’ll be left as a public archive when the queue is done.

I will no longer post new updates nor post newer content from after April 2nd, 2025 and I will abandon this account. When all of the content I have saved has run out I’ll make an official post about this blog being over. I’m leaving this post up and reblogging it a few times to let the people who follow this blog already a chance to leave asap in case they forgot they follow or whatever the case may be.

Thank you again to people who supported me before and during this time. I’ll still answer any further questions or concerns before password protecting the blog, as it’ll be a while before I do (I’m thinking next month or so if I don’t forget).

Anonymous

What did you think about these new apologies?

TLDR, basically I have mixed feelings. I was shocked they actually apologized themselves but it could have been done better. This is all assuming that it was actually handwritten by them and not just another company apology masked as a personal one, so keep that in mind if you read everything I wrote because I know there’s a possibility that it wasn’t them. I also hope they’re being sincere about it and not just doing damage control but we’ll never truly know, although truthfully it personally feels like it’s not sincere. I understand completely if people do not take it as sincere or accept the apology considering they did the livestream in the first place and due to the wording of said apology. This is the best outcome considering what happened, but it really won’t ever be enough since they should have not done what they did to begin with.

I’m putting my full thoughts under read more because I wanted to rant a bit.

Keep reading

Anonymous

hi! do you have a separate kpop blog you would be okay with people following you on?

I don’t really want who I am being public knowledge, but if you dm @kiofmain I can give anyone my kpop blog. I am an adult so anyone who’s a minor I wouldn’t follow back. I also don’t make any original content and I just reblog stuff so don’t expect too much please 😅

Cultural Appropriation in Kpop: An Exhausted Conversation

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Photo credits to: @KY0RBY on twt

First things first to get everyone up to speed: even though KIOF is the group I'm going to reference in this post, they are not the first nor unfortunately, the last that will be a topic of conversation involving offending the Black community once again. The main purpose of this post is to create dialogue and spread awareness on behalf of the Black community who should never be expected to continuously take the hits and disrespect from the Asian community, and in KIOF's case, Asians who grew up in a western society that's well aware of their nation's history built upon the blood, sweat, and tears of our BIPOC communities (with heavy emphasis on the BI part of of the community). I speak as a fellow Asian born and raised in the US, growing up in the Deep South as a racial minority.

Yes, it's that deep. No, I will not argue with people who only encroach in these online spaces to rage bait or push an agenda that's unrelated to the main topic at hand (racism and cultural appropriation in spaces built off of Black culture as the blueprints). No, I am not interested in appeasing the talking points of those who deal with their own internalized racism, discomfort involving racial discrimination brought up in fandom communities, or other comments again, completely missing the main points of the discussion. Yes, I expect whoever decides to engage with the post to come in with an open mind and heart, reading comprehension, and respect and empathy towards our Black communities who were affected by the blatant appropriation and stereotyping of the people they supported and cared for. If that's not you, keep scrolling, click Not interested in this post, Not interest in this blog, and/or block this account entirely. Free will, utilize it.

I've been a fan of kpop since 2012 and have been a part of this community since, starting out as a young preteen looking for a space that I felt worthy and belonged to during my darkest years of my youth. I'm now entering my late 20s this year still deep in the fandom as ever, but having more confidence in my presence in the space because I truly believe that my favorite artists deserve fans who not only engage with their work with meaning and nuance outside of the accolades and measurable achievements, but who can actually stand their ground in holding their faves and those within the space accountable for their disrespect and ill informed decisions.

A birthday party "theme" is something like a Spiderman themed birthday party, a Sanrio character theme birthday party, a fandom themed birthday party, you get the point: a stereotypical Black "themed" birthday party is absolutely diabolical to say the least. From the visuals, to the names, to the blaccents, it's just quite a sight in the worst way possible. When defenders online want to claim that this decision was in the name of "ignorance," it always makes me wonder how detached people are in their impressions and fundamental understandings of their Black communities: as if they've never met nor interacted with them before in real life.

Black people are simply living their lives in the same ways as everyone else, with a strong desire and passion for the things they love and enjoy. In a space as globally acclaimed as kpop, we all admit that its on its rapid decline, my reasons being: 1) overconsumption and capitalistic practices, 2) streaming culture and decrease minutes in title tracks and b sides, 3) saturated industry with consistent debuts and disbandments, 4) fandom culture rooted in rage baiting, forced hate, and superficial discussions on real issues in the entertainment industry (ie overworking, transparencies between company and fans, minors in entertainment, etc), but the main reason is 5) ignoring global fandom backlash and criticism while continuously engaging in cultural appropriative practices. The list can go on but that's beside the point.

As a person who holds so much pride in being a "fangirl," engaging in fandom used to serve me as a form of escapism, a space where my world can be calm with no interruption even if it lasted for as long as a three minute song. A space where I've met so many friends and built a community from the ground up, a space full of live and adoration for your favorite people that become meaningful and most of the time, those you can also look up to as people themselves outside of the brand and artistry. Imagine a world where the work and culture of your people serves as inspiration for the world stage, from the music production, the dance choreography, the aesthetics, and so much more, only for your culture to be worn and understood as a costume for the culture vultures to put on giddily and eventually take off. That's the experience of our Black counterparts that also engage in the fandom amongst us.

From using the N word (past or present, I really don't give a damn if the usage is in a song performed by a Black artist: if you aren't Black, don't fucking utter it) despite knowing is a slur, not a form of slang, dressing up head to toe in stereotypical Black attire from pop culture, misusing AAVE and contributing to the phenomenon non Black people have with using phrases and euphemisms that are completely unnatural to them, and after all that, jokingly wishing that your fans do not leave the fandom after the damage has been done? That is not only delusional, but spits in the multiple faces of every single Black person who's supported your platform directly and indirectly along with their allies.

There is such thing as cultural appreciation and taking inspiration from cultures outside of your own, however, people get this completely twisted once they don't view Black people as human or with empathy, only wishing to take from their creations and artistry rooted in resilience, discrimination, prejudice, and systemic oppression from the moment they're born to the day they die, for centuries. As my mom's late Buddhist master's master once said in comfort of her fellow disciple: "if you're sad, just sing." And that's what Black people did, for centuries.

To those who wish to not uplift Black voices in our communities, from microaggressions, internalized racism and other excuses, to blatant racist remarks, to be human is to uplift constructive criticism as strongly as you do your love and support. That there is such a thing as continuing to love and support the people in your life while also continuing to hold them accountable, that there is a world out there that welcomes both, but doesn't discount or invalidate the feelings and experiences of those who do not wish to engage in communities that don't respect and them back.

As for my fellow Asians and other communities of color who have seen others engage in these practice of cultural voyeurism and appropriation knowingly and/or turning a blind eye (because ignorance isn't even the right word), my question and assumption has always been this: is the result of a weakened connection between your cultural pride, whether from past experiences and attempts of belittling your culture, contributing to seeking an outlet of belonging by leeching off of an adjacent culture who's been able to master the art of cultural appreciation in their own ways, primarily through the arts and other creative outlets?

As someone who grew up as a racial minority in a predominantly Black and white community, I was always one of a few Asian kids throughout my entire academic career even into university, and I linked that strengthened connection to my cultural heritage and pride with forming a personality early on in my childhood as not only a form of survival, but because I knew that my representation as an Asian girl in the diaspora would be one of the few, if not the only, moments where a non Asian person can actually engage with an Asian person in real life. I knew the responsibility of upholding as well as dismantling stereotypes non Asians may have about Asian people, and prevented my cultural heritage from waning in order to assimilate or become "whitewashed" with hopes of fitting in.

That's what I adore and love deeply about the Black community: the purity they have in a world that systemically operates to suppress them and their opportunities, the hard work and dedication they have towards their gifts that has comforted millennia, the efforts and strengths of their inner workings of their communities that have changed history, and the utmost respect they pay towards those who walk before them and their ownership of their responsibilities for those who come after them, and yet they continue to get trampled on and left in the dust with nothing but their own two hands.

I personally think non Black people who engage in cultural appropriation and stereotyping of Black culture deal with their own internalized racism, their own depletion and lack of cultural pride due to many factors such as assimilation and/or prejudice, and most importantly, wanting to mimic the phenomenon that is Black joy, a joy so sweet and infectious that derives from simply being who you are without pretense. The world is built on the lies and hopes that other BIPOC believe them while turning their backs on Black people and their oppression, yet wearing the markings of the same culture they claim to love and admire. As Kendrick Lamar stated in his NFL Superbowl Halftime Show: Forty acres and a mule, this is bigger than the music.

"Well, what can I do? What can I do to—": engage with your Black communities. Uplift their voices in the same world they also engage with as a form of escapism. Consume Black media with intentionality and integrity. Ask questions but don't expect Black voices to be your form of Google or main source of education if they do not wish to educate you: there are many resources out there, do not feel entitled to a Black person's explanation on experiences rooted in trauma and fear. If a Black person wants to educate you, express your gratitude and appreciation for allowing you to meet them in a place of vulnerability and strength. Protect your Black counterparts while holding your non Black counterparts accountable. Disengage with spaces that omit and suppress Black voices, contribute to anti Black practices, and let them know you will not be engaging with such spaces through the power of your absence: if they redeem themselves and actually have evidence of transforming their past decisions, do not expect those affected to return to said spaces.

As for these kpop groups: they need to send their groups to LA or other US cities to attend workshops and other classes taught by Black artists and creatives if they truly want to be a Black ally and appreciator of the Black arts. We've seen this with groups such as BTS and ATEEZ, interacting with the source firsthand, not through watered down mashups that cater to everyone's comfort. Discourage cultural appropriative practices such as cosplaying Black hairstyles, wearing Black clothing and accessories such as durags, using the N word no matter the context, playing up blaccents or mocking Black people through pop culture stereotypes, etc. Uplift Black creatives from the production to choreographers to fellow artists playing the same game, handing them their flowers and giving them credit where credit is due. Do not let another company shareholder, higher up, or your own member set your group up for failure by encouraging or remaining silent when cultural appropriation occurs, and do not continue to cater to an environment that keeps Black fans from feeling comfortable to engage with the material and settle into the space. Do not break the trust of Black fans who have been the most patient, the most kind, the most appreciative towards the work of their favorite people, while simultaneously being undermined, dismissed, and disrespected to the point of waiting for the mic to drop no matter the group or person. Be an ally that loves them back.

As for me, this is a safe space for every single Black fan that comes across my posts, kpop related or not. You're seen, you're heard, you're loved, and I will continuously apologize for all the things y'all experience in these fandom spaces, directly or indirectly. I hope that this blog can be a space where I can protect and advocate on your behalf, as well as alongside you. I will do better for y'all, because you are deeply loved and appreciated and I wish for a world where you didn't need to constantly prove your worth to those who fail to love you back and have broken your trust. I love you and I hope these words reflect that. Thank you for your time and see you soon.

It’s heartbreaking to realize that an idol group I once admired could be so insensitive and disrespectful. The idea of a hip-hop-themed party isn’t inherently wrong—it could’ve been a celebration of the genre. But mocking an entire community? An entire race? An entire culture? That crosses a line I can’t ignore.

I can’t stand by them for this. I can’t support behavior that’s so blatantly offensive and harmful. It’s so disappointing and upsetting. Also.... the lack of personal apologies from the members only makes it worse. Like, how can you sit back and post random shit when you KNOW you have hurt so many people with your actions and words?? I don't know... I used to love their music, their personalities, their style... but now, I just feel let down.

To everyone who has felt hurt or targeted because of this, please know your feelings are completely valid. You and your culture deserve so much more respect than the world often gives. I'm truly sorry people are still trying to defend the indefensible. You are beautiful, your culture is powerful, and you deserve better. I’m sending you love and strength during this time.

Anonymous

i would like to thank you for your work and dedication to posting kiof up to now! even if their careers are un-recoverable in the future, your efforts in supporting a group you liked have been appreciated!

Thank you so much and thank you everyone else who supported until now! 🥹

It happened so suddenly it was such a shock. I’m going to let the queue run again eventually because I’d hate for my time and effort to go to waste but I’m not going to make any more updates and new content for them. I just had a lot of posts ready (like over a thousand) because I was really anticipating on supporting them for a long time. I really spent so much time on this blog, so it kind of sucks to let go but I’d rather spend my energy elsewhere after what happened. 😭

I also was at least hoping for individual apologies from the girls, but it seems like they’re posting on bbl and their socials like normal so that probably won’t happen. I was going to stop with this blog even with an apology, I was just waiting to see if they would before making any more moves.

That all being said, I understand if people start unfollowing! Especially since I’ll let the queue run again eventually I would also not want to see KIOF much. I made a whole new account to run this blog so thankfully I won’t see it on my main again when I unfollow it. I’m just having a hard time on deciding if I should have everything post over time or almost all at once. I’ll probably have it post over time most likely, but maybe I’ll also password protect the blog until the queue runs out. If anyone has any thoughts or opinions on this I’d appreciate it. Again, I’m solely doing this because I’d hate to think all of that time and effort was for nothing, not to support them.

Official Apology from S2 Entertainment

If you do not know about the situation, I explained what happened with Julie’s birthday live briefly on my post here.

안녕하세요, S2 엔터테인먼트입니다.

Hello, 
this is S2 Entertainment.

We’d like to address the issues that arose from the content that was uploaded on KISS OF LIFE’s official Youtube yesterday (April the 2nd). 

We sincerely apologize for causing discomfort to our viewers, the true purpose of the content was to celebrate hip hop culture where much of the musical inspiration for Kiss of Life comes from. We apologize for our shortcomings in recognizing the negative cultural implications that our content would be perceived as. 

Our members and our team promise to approach cultural references with greater caution and respect moving forward and all related content has been removed from all of our channels. 

Thank you.

안녕하세요.
S2 엔터테인먼트입니다.

작일(2일) 업로드된 생일 콘텐츠에서 특정 인종의 고정관념을 따르는 표현 및 스타일을 사용 한 것에 대해 사과드립니다.

해당 콘텐츠는 안내된 바와 같이 올드스쿨 힙합 스타일을 바탕으로 제작되었으며, 저희는 이 문화를 존중하는 의미로 그 분위기를 표현하고자 하였습니다. 그러나 결과적으로 특정 인종에 대한 고정관념을 강화하는 방식으로 비칠 수 있다는 점을 충분히 인지하지 못하였습니다. 

이로 인해 불편을 느끼셨을 모든 분들께 진심으로 사과드립니다. 현재 멤버들 또한 해당 사안을 진지하게 받아들이고 있으며, 저희는 앞으로 문화적 요소를 차용할 때 신중하게 접근하고 더 존중하는 자세를 갖도록 하겠습니다. 이에 따라 관련 콘텐츠는 모두 삭제할 예정입니다.

이로 인해 상처받으신 분들께 다시 한번 죄송하다는 말씀을 드립니다. 

감사합니다.

(Source: x.com)

Julie’s Birthday Live

The girls have been called out by people over Julie’s birthday live and understandably so. The theme was “old-school hip hop vibes” and they ended up portraying racist stereotypes of black people.

“ it was her bday theme” like is the theme for kpop this week just cosplay/stereotype black people? pic.twitter.com/dCH2zWHqZP  — nana❤️‍🔥 (@luvr8hao) April 2, 2025ALT
and lets not forget this is disrespectful asf to latinos too bc why is belle dressed like a chola and being called “taco belle” ……. https://t.co/bgNLGEPON7  — jupi SNAP⚔️ (@fromkicatcher) April 2, 2025ALT

Considering Julie had been shown saying the n word before and apologized, there was always hope that she would not repeat any sort of offensive behavior moving forward since that video seemed to be pre-debut as far as I’m aware. Now all of the girls are guilty of this behavior.

Both Belle and Haneul had expressed concern of how the live would be perceived and it’s clear now why they were.

Edit: Apparently kissoflifebbl’s translation of the bbl messages from Belle were a bit misleading. It doesn’t make what they did any better but it does come off with the implication that they didn’t think they were going to be offensive. Given this context, Haneul’s bbl messages probably were meant to come off the same way but either way regardless of intention they did hurt people. kiof_bbl made a thread explaining this further, if you’d like to read more on it to understand how it was misinterpreted/mistranslated. kissoflifebbl also made further clarifications on the mistranslation.

Seeing lots of comments referencing Belle's bbl message about not leaving the fandom after seeing the live...  She did NOT mean, "don't leave the fandom because we're going to be racists"  She meant, "don't leave the fandom after seeing how we wild we look and and act"  I'm not defending the situation but I think it's important to have accurate translation.ALT

I think the members choose the themes for their birthday lives, although I could be wrong. A lot of emphasis is put on Belle and Julie since they are American but I believe that even the non-American members knew better. It’s really saddening that it seems like they knew better and still went ahead and did it.

If anyone’s interested in sending concerns to S2 Entertainment, someone on Twitter made a template:

I’m not sure who exactly made it, I saw 3 different people post it. As said in the template the company’s email is s2official@s2ent.co.kr.

I, as the admin, am not black but I am a latina so I understand regardless if people chose to not be able to look past this especially considering how not too long ago clips of other K-POP idols came out saying the n word. At bare minimum I at least hope for an apology because even though not everyone would potentially accept it, they’d at least deserve it.

Edit: For archival purposes I will add their apologies here:

S2 Entertainment’s Official Apology

Kiss of Life’s Official Apology

Keep reading