Brand communication strategy

Want to create content and stories that will help your brand stand out? Start byidentfying your brand messaging pillars (with real-world examples).

Do you have tone? 🫣 Your brand’s ‘tone of voice’ reflects it’s personality — it’s how your business communicates with the world. It’s how your business makes its customers and clients FEEL. ✨ To nail tone of voice, we suggest thinking about your brand’s core values as well as unique identity and even its quirky features. 😆 Are you cheeky and fun, or sleek and polished? Keep your tone consistent everywhere, from Instagram posts to customer emails. A clever and on point tone of voice makes…

Why does Apple’s brand mean so much to so many people? How is it that they seem to sell their products almost effortlessly while other manufacturers are constantly clamoring for our attention and we give them no heed? When it comes to innovation, invention is only half of the equation. With every great invention you [...]

Example of how this could sound like for Hello Fresh: For busy families, HelloFresh is a meal kit delivery service that provides fresh, pre-portioned ingredients and easy-to-follow recipes, making home cooking simple and enjoyable, unlike traditional shopping so that families can enjoy delicious meals together without the stress of meal planning. #BrandPositioningStatement #Template➕#Positioning_Statement #Brand_Positioning_Statement #Writing_A_Mission_Statement #Meal_Kit_Delivery_Service

Let’s make this simple using four key strategies. ✅ Brand Strategy What are your goals? Who is your target audience? ✅ Brand Messaging What key messages define your brand? How are they communicated? ✅ Brand Identity How do your logo, colours, and voice reflect your brand? ✅ Brand Content What content formats and channels resonate with your audience? Once you have identified these four essential areas, you will have a clear picture of your branding strategy. Let’s simplify branding. Fol...

Are you looking to enhance your employer brand? Check out these thought-provoking examples of how leaders have done just that - and achieved success!

Want to see results in your Social Media Marketing efforts for 2020? Avoid these 20 common mistakes that I made to market my business.

Our creative brief template is a bridge between brand strategy and marketing execution. We use many creative brief examples.

Your X-Factor, your Brand Flag, and your overall Brand Personality will position you in the market, reveal your angle and why your brand is so unique.