Brand direction

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When choosing a color palette for a brand, you have two directions: 1- The Obvious Route: A classic, expected palette like Brand Board B. It’s safe and widely appreciated but may not stand out in a crowded market. 2- The Differentiated Route: Adding an unexpected element, like the lavender in Brand Board A. While we can’t invent new colors or claim ownership of any, we can make a palette look unique and extraordinary!!. It’s all about thoughtful combinations and application that highlight ... Brand Direction, Brand Board, Brand You, A Color, New Color, Color Palette, Lavender, Marketing, Quick Saves

When choosing a color palette for a brand, you have two directions: 1- The Obvious Route: A classic, expected palette like Brand Board B. It’s safe and widely appreciated but may not stand out in a crowded market. 2- The Differentiated Route: Adding an unexpected element, like the lavender in Brand Board A. While we can’t invent new colors or claim ownership of any, we can make a palette look unique and extraordinary!!. It’s all about thoughtful combinations and application that highlight…

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Brand Guidelines Design, Visual Identity System, Visual System, Graphic Design Photoshop, Visual Identity Design, Visual Language, Interaction Design, Corporate Design, Brand Guidelines

We collaborated with MakeReign to create their new visual identity and define their brand guidelines. By developing a scalable visual system and presenting it through detailed brand guidelines, we ensured that the visual language will be used consistently…

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