Goals and objectives

What is the difference between Goal and Objective? Goals define what you want to achieve whereas objectives defined how you are going to achieve the goal.

Download a copy of the free SMART Goals Template and receive both a fully editable digital Google Docs version and a printable PDF version.

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How to apply the SMART Objectives Framework, and why it matters for your team.

Have you ever wondered why some people seem to effortlessly achieve their dreams and aspirations while others struggle to even define them? The secret lies in effective goal setting and the commitment to turn those goals into reality. In this blog post, we’ll delve into the art of goal setting and provide you with practical tips to help you achieve your most important objectives.

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As the needs of increasingly digital-first media outlets change, PR pros must adapt to make their news releases relevant and effective.

A SMART goal is used to help guide goal setting. SMART is an acronym that stands for Specific, Measurable, Achievable, Realistic, and Timely. Goals are part