Influencer trip

Topicals successfully navigated the influencer trip landscape by prioritizing inclusivity and cultural engagement. The brand's positive reputation, especially among Gen Z and millennials, contributed to the trip's success. Founder Olamide Olowe emphasized giving back and cultural exchanges during the excursion, addressing past criticisms of brand trips. The authenticity and purpose-driven approach resonated well on social media, contrasting with instances where brands faced backlash for lack…

After seeing @refybeauty take community members to Mallorca, every brand under the sun use the word ‘demure,’ and @ssense ask “Can Brands Have Friends?” I couldn’t help but wonder… *in my best Carrie Bradshaw voice*… Have we taken the personification of and world building around brands too far? Are we so seduced by branding that we’ve mistaken logos for lifelines and marketing for meaningful connections? Read the all my thoughts on @substack now !!! #linkinbio #substack #loewe #jwanderson...

Here's My Amazon Creator Summit Experience: sharing everything from this trip and about being an Amazon Influencer, plus what I wore!

I always get asked about PR/brand events I attend in Toronto and how I get invited to them. Today I’m going to be answering all of your questions and some of my favourite experiences at different brand events throughout the years! In case you have no idea what I’m talking about, as a blogger/influencer, I get invited to media events that brands/agencies organize in order to help promote their products/services. Some are better than others (depending on budget, vibe/aesthetic, etc.), but it’s…