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Nike by you

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Nisreen Abdel Latif LW 5 Convention Example. I chose this Nike ad as it uses certain conventions to communicate the idea of determination. This is done through a close up of her face, showing the focus in her eyes, and her sweat. The monochromatic color scheme juxtaposes her gaze with the orange color, tying determination in with the swoosh and Just Do It, with no need for any other language, or even a sneaker. I think the intended target is women, with no inferences to diversity. Most Expensive Sneakers, Perfume Branding, Brand Audit, Advertising Techniques, Nike Ad, Shoe Poster, Brand Guidelines Template, Close Up Faces, Good Advertisements
Most Expensive Sneakers
Perfume Branding
Brand Audit
Advertising Techniques
Nike Ad
Shoe Poster
Brand Guidelines Template
Close Up Faces
Good Advertisements

Most Expensive Sneakers

Nisreen Abdel Latif LW 5 Convention Example. I chose this Nike ad as it uses certain conventions to communicate the idea of determination. This is done through a close up of her face, showing the focus in her eyes, and her sweat. The monochromatic color scheme juxtaposes her gaze with the orange color, tying determination in with the swoosh and Just Do It, with no need for any other language, or even a sneaker. I think the intended target is women, with no inferences to diversity.

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Nike / Macciu By You | Behance Spring Social, Eyewear Inspiration, Japanese Graphic, Adidas Tennis, College Design, Brand Development, Fashion Videos, Video Ideas, Matches Fashion
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Spring Social
Eyewear Inspiration
Japanese Graphic
Adidas Tennis
College Design
Brand Development
Fashion Videos
Video Ideas
Matches Fashion

Nike / Macciu By You - Mark Aver

Fast, meet slow.Streets, meet duvet.Reality, meet dream. MACCIU is a Japanese graphic artist with one foot in the real world, and one in a dream. Those opposites come together as one shoe, her co-creation of the Nike Air Zoom MACCIU By You inspired by the sleepy softness of a duvet. In her artwork, and in life, MACCIU believes that choice brings endless possibilities, even when they are opposites. Art Direction by Michael Spoljaric. All content produced in partnership with Macciu and Cekai.

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