Sport identity design

Graphic Design, Branding, Art Direction, Adobe Photoshop, Adobe Illustrator

Two stars of the international football calendar – 2024 Copa América and UEFA Euro – received an extra dose of sparkle when FOX Sports (having acquired the English-language rights to UEFA national team matches) commissioned design studio THRU to create a captivating identity for their coverage of the men’s football championships.

Identity for an international Ice Hockey competition Baltic Challenge Cup (BCC) 2022

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DAZN Brand — We Like We Do

Opinions on corporate and brand identity work

“Champion’s Path” is an educational center that provides psychological and pedagogical support to athletes at different stages of their careers and provides additional education services in key areas for athletes. The mission of the center is to create a near-sports ecosystem, a place of power for the development of a harmonious personality in sports. The […]

The JYRO design system reflects the versatility of aerosport athletes. That audacious courage is what we hoped to capture with JYRO, a full strategic rebrand for NZ Aerosports. The supporting design system is flexible and adaptable, capturing the versatility of an aerosport athlete and inspired by high performance leisure and sport tech brands.

THRU on Instagram: "Design system for FOX SPORTS’ Summer of Stars broadcasting. At the core of the identity is the Star System, featuring typographic compositions that display the campaign’s theme. The flexible design also incorporates soccer-inspired stripes, allowing for variation while maintaining brand consistency. Customizable templates were developed to help the team adapt content across formats. ·
Creative Direction: THRU
Visual Identity / Design System: THRU + @davidrinman Motion…