Utopia logo design

Utopia designed by Necula Creative. Connect with them on Dribbble; the global community for designers and creative professionals.

#dailylogochallenge Day 4 : Single Letter Logo

Branding case study for a Sydney health and fitness destination. How the project goal of creating a unique, luxe gym brand was achieved.

Sophia Georgopoulou designed a playful and colorful logo and visual identity for Utopia, a non-governmental organization. She approached the design inspired by Utopia’s name itself, and primarily by the programs it offers. It is the “planet Utopia”! The overall visual identity and its handcraft aesthetics aim at expressing emotions such as positive thinking, joy, playful mood and action, through a variety of colorful and “mix & match” illustrations.

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