Ussama Yaqub
I am an IT/Business Intelligence professional who has joined Lahore University of Management Sciences as Assistant Professor. My research interest lies in the domain of social media user sentiment and behavior analyses. I began my professional career in the areas of Databases and Data Warehousing. After my MBA I moved in BI, leveraging technologies to achieve commercial revenue and growth targets. This was achieved through Micro-Segmentation of target customer base and by execution and analysis of Customer Life-cycle Management campaigns. I am an MBA from LUMS, Fulbright alumnus and PhD in Information Systems from Rutgers Business School, New Jersey.
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Papers by Ussama Yaqub
sentiment of tweets by both candidates and their impact on the election related discourse on Twitter. Some of our findings included the discovery that little original content was created by users and Twitter was primarily used for rebroadcasting already present opinions in the form of retweets with little communication between users. Also of significance was the finding that sentiment and topics expressed on Twitter can be a good proxy of
public opinion and important election related events. Moreover, we found that Donald Trump offered a more optimistic and positive campaign message than Hillary Clinton and enjoyed better sentiment when mentioned in messages by Twitter users.
sentiment of tweets by both candidates and their impact on the election related discourse on Twitter. Some of our findings included the discovery that little original content was created by users and Twitter was primarily used for rebroadcasting already present opinions in the form of retweets with little communication between users. Also of significance was the finding that sentiment and topics expressed on Twitter can be a good proxy of
public opinion and important election related events. Moreover, we found that Donald Trump offered a more optimistic and positive campaign message than Hillary Clinton and enjoyed better sentiment when mentioned in messages by Twitter users.