taking this out of the reblogs of my last post @deez-no-relation because I think it’s important and its own thought.
There isn’t any place similar to Tumblr on the internet. Here and now is the last shreds of an internet that was, an internet that could exist without monetization. An internet that lasted through so many ~pivots to video~, an internet that is text and gif and photo first. An internet that is driven by serendipity and the impetus of the user to do the searching, the digging, the work that is just handed to you by algorithms on other sites for the purpose of better advertising to you.
The best part about Tumblr is the reason why it can’t monetize and I have been hitting up against this wall for literal years. There’s magic here because it’s one of the places that hasn’t been overrun by ads. Every social site’s business model relies on those midrolls, prerolls, in between story slides, because the money is what keeps them running.
Someone joked about making Tumblr a UNESCO World Heritage site and honestly? That’s where my brain goes, too. Tumblr is a library. Tumblr is a museum. Tumblr is a third place. Tumblr is where people can go to be inspired and go feral over shit they love and indulge in passion and process their shit. How do you monetize that safely?
@taylorswift honestly this is your moment to bankroll Tumblr and save the internet (just kidding….) (unless…..)