Many environmental problems are rooted in human behavior. This study aimed to explore the causal ... more Many environmental problems are rooted in human behavior. This study aimed to explore the causal effect of cultural environmental bias on 'sustainable behavior' among agricultural groundwater users in Fars province, Iran, according to Klockner's comprehensive model. A survey-based research project was conducted to gathering data on the paradigm of environmental psychology. The sample included agricultural groundwater users (n = 296) who were selected at random within a structured sampling regime involving study areas that represent three (higher, medium and lower) bounds of the agricultural-groundwater-vulnerability spectrum. Results showed that the " environment as ductile (EnAD) " variable was a strong determinant of sustainable behavior as it related to groundwater use, and that EnAE had the highest causal effect on the behavior of agricultural groundwater users. The adjusted model explained 41% variance of " groundwater sustainable behavior ". Based on the results, the groundwater sustainable behaviors of agricultural groundwater users were found to be affected by personal and subjective norm variables and that they are influenced by casual effects of the " environment as ductile (EnAD) " variable. The conclusions reflect the Fars agricultural groundwater users' attitude or worldview on groundwater as an unrecoverable resource; thus, it is necessary that scientific disciplines like hydrogeology and psycho-sociology be considered together in a comprehensive approach for every groundwater study.
Environmental technology is a major determinant for paradigm shift in agriculture and environment... more Environmental technology is a major determinant for paradigm shift in agriculture and environmental improvement. Precision agriculture technologies are designed to provide extensive information and data to assist farmers when making site-specific management decisions. The paper aims to investigate intention and attitude toward adoption of precision agriculture technologies among agricultural specialists in Iran. A survey using stratified random sampling was used to collect data. Structural equation modeling using LISREL software was used to analyze data. The results showed that observability, triability and attitude to use positively affect intention to adoption of precision agriculture technologies. Attitude to use is the most important determinant of intention. Also, perceived ease of use and perceived usefulness indirectly influence the intention to adoption through attitude to use.
Variable rate technologies are a type of precision agriculture (PA) technology used to evaluate s... more Variable rate technologies are a type of precision agriculture (PA) technology used to evaluate soil stability. Tillage is applied for farmland conditioning in preparation for cultivation, and tillage objectives can be determined this technology. This study was based on a revised Technology Acceptance Model to investigate attitudes and intentions of agricultural experts using variable rate technology-tillage and working in the Agricultural Ministry of Iran; comparing results from two provinces. The study attempted to determine impacts of outer variables (attitudes of confidence, triability and observability) on the Technology Acceptance Model and to mark direct and indirect affects on experts' intentions and attitudes based on a theoretical model. The research method was a cross sectional survey. Two large and important provinces regarding agricultural production (Fars and Khuzestan) were selected and stratified; random sampling was used for data collection. 249 experts were selected as the sample group. The study was examined with Structural Equation Modeling and applied by PLS-Graph software. Findings demonstrated that those experts working in Fars province had less a positive attitude but more intention, perceived usefulness and ease of use toward variable rate technology-tillage than those of Khuzestan. Observability, as an outer variable affected experts' attitudes and their intention to use, in both Fars and Khuzestan. Based on these research findings, some recommendations are presented.
Many environmental problems are rooted in human behavior. This study aimed to explore the causal ... more Many environmental problems are rooted in human behavior. This study aimed to explore the causal effect of cultural environmental bias on 'sustainable behavior' among agricultural groundwater users in Fars province, Iran, according to Klockner's comprehensive model. A survey-based research project was conducted to gathering data on the paradigm of environmental psychology. The sample included agricultural groundwater users (n = 296) who were selected at random within a structured sampling regime involving study areas that represent three (higher, medium and lower) bounds of the agricultural-groundwater-vulnerability spectrum. Results showed that the " environment as ductile (EnAD) " variable was a strong determinant of sustainable behavior as it related to groundwater use, and that EnAE had the highest causal effect on the behavior of agricultural groundwater users. The adjusted model explained 41% variance of " groundwater sustainable behavior ". Based on the results, the groundwater sustainable behaviors of agricultural groundwater users were found to be affected by personal and subjective norm variables and that they are influenced by casual effects of the " environment as ductile (EnAD) " variable. The conclusions reflect the Fars agricultural groundwater users' attitude or worldview on groundwater as an unrecoverable resource; thus, it is necessary that scientific disciplines like hydrogeology and psycho-sociology be considered together in a comprehensive approach for every groundwater study.
Environmental technology is a major determinant for paradigm shift in agriculture and environment... more Environmental technology is a major determinant for paradigm shift in agriculture and environmental improvement. Precision agriculture technologies are designed to provide extensive information and data to assist farmers when making site-specific management decisions. The paper aims to investigate intention and attitude toward adoption of precision agriculture technologies among agricultural specialists in Iran. A survey using stratified random sampling was used to collect data. Structural equation modeling using LISREL software was used to analyze data. The results showed that observability, triability and attitude to use positively affect intention to adoption of precision agriculture technologies. Attitude to use is the most important determinant of intention. Also, perceived ease of use and perceived usefulness indirectly influence the intention to adoption through attitude to use.
Variable rate technologies are a type of precision agriculture (PA) technology used to evaluate s... more Variable rate technologies are a type of precision agriculture (PA) technology used to evaluate soil stability. Tillage is applied for farmland conditioning in preparation for cultivation, and tillage objectives can be determined this technology. This study was based on a revised Technology Acceptance Model to investigate attitudes and intentions of agricultural experts using variable rate technology-tillage and working in the Agricultural Ministry of Iran; comparing results from two provinces. The study attempted to determine impacts of outer variables (attitudes of confidence, triability and observability) on the Technology Acceptance Model and to mark direct and indirect affects on experts' intentions and attitudes based on a theoretical model. The research method was a cross sectional survey. Two large and important provinces regarding agricultural production (Fars and Khuzestan) were selected and stratified; random sampling was used for data collection. 249 experts were selected as the sample group. The study was examined with Structural Equation Modeling and applied by PLS-Graph software. Findings demonstrated that those experts working in Fars province had less a positive attitude but more intention, perceived usefulness and ease of use toward variable rate technology-tillage than those of Khuzestan. Observability, as an outer variable affected experts' attitudes and their intention to use, in both Fars and Khuzestan. Based on these research findings, some recommendations are presented.
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