Art gallery logo

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Korea Logo, Museum Identity, Museum Branding, Contemporary Art Design, Museum Logo, National Art Museum, Art Galleries Design, Modern And Contemporary Art, Branding Identity

The corporate identity for South Korea's National Museum of Modern and Contemporary Art aims to simplify communication. To achieve this, the full name was abbreviated with the majuscules “MMCA”. A wide colour spectrum in combination with an adaptable image language allows it to 'emotionally' appeal to the target group. In visual aspects, the logo tries

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