Attention aesthetic

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Scott Froschauer is an experimental artist who lives and works in Los Angeles, where his primary focus is exploring new spaces and techniques for communication. This series "Word on the Street”, Scott takes the familiar shape, color and type face of everyday street signs and changes the language. The language in ordinary signage is abrupt and standoffish, whereas Froschauer presents the viewer with a positive affirmation, rather than a warning. These are available in regular street sign…

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Attention! In the midst of a world with so many distractions & things that can pull us from one thing to the next, where we place our attention matters. What we want to see grow, we give attention to. Are we taking the time to cultivate the gardens that are important to us? Center Of Attention Aesthetic, Attention Aesthetic, Vision Of Love, Attention Please, Career Vision Board, Center Of Attention, Dream Symbols, Board Inspiration, Vision Board Inspiration

Attention! In the midst of a world with so many distractions & things that can pull us from one thing to the next, where we place our attention matters. What we want to see grow, we give attention to. Are we taking the time to cultivate the gardens that are important to us?

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