Swatch store

The Williamsburg neighborhood in Brooklyn long ago shed its industrial roots for glistening glass towers and an endless stream of high rent-related jokes. So when looking at the new Apple Store, which is scheduled to open in the area on Saturday, the biggest question that comes to mind isn't "Why is Apple opening a store here?" but "What took them so long?" As the store prepares for to open to the public, here's a look inside.

» HOFF store by CuldeSac

The Swiss makers of the colorful, plastic Swatch plan to release their smart watch just as the Apple Watch will roll out.

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A DESIGN OFFICE IN TOKYO ESTABLISHED BY GWENAEL NICOLAS

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swatch pop up shop

Discover WestRock’s custom retail and POP displays, corrugated displays, and promotional packaging solutions for impactful product merchandising.