Brand values

Do you have tone? 🫣 Your brand’s ‘tone of voice’ reflects it’s personality — it’s how your business communicates with the world. It’s how your business makes its customers and clients FEEL. ✨ To nail tone of voice, we suggest thinking about your brand’s core values as well as unique identity and even its quirky features. 😆 Are you cheeky and fun, or sleek and polished? Keep your tone consistent everywhere, from Instagram posts to customer emails. A clever and on point tone of voice makes…

This post is way more than just a list of words. It’s meant to help you think about the values and messages that matter most to your business. Because no matter what you do, if you don’t understand your brand's values, then it doesn't have a strong foundation. And if you don’t have a solid foundation, everything will seem hard and likely won’t last long either.

This article dives into the breadth of graphic design’s impact on society and how it changes our world through visual communication and business. - 2025

How to define your brand values

These are two terms that often get mixed up. A brand’s voice and tone are essential for building trust and connection with its audience. The voice ensures consistency, reflecting the brand’s values and personality across all touchpoints. The tone adapts to resonate with the emotions and context of each message. Together, they create a cohesive identity, foster meaningful relationships, and differentiate the business in a competitive market, ensuring the brand remains memorable and rela...

Brand values are the fundamental beliefs and guiding principles that shape a brand’s identity, behaviour, and decision-making processes. It’s like your compass and North Star, guiding every key decision. They reflect what the brand stands for, influence its corporate culture, and guide how it interacts with customers, employees, and stakeholders. Use it as a checklist to stay true to your vision and mission. Follow @kenny.kenray for branding and design mindset shifts. #brandstrategy #bra...

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6 key elements of a brand identity ✨ - Brand story - Brand personality - Brand name - Services or products - Verbal identity - Visual identity Each of these elements should work together to create a cohesive and recognizable brand identity that effectively communicates your brand’s values and connects with your audience. If you're establishing a new business or if you're ready to level up your business, head to our bio to fill out the inquiry form ✨ . . . #branding #whybranding #modernbra...

6 key elements of a brand identity ✨ - Brand story - Brand personality - Brand name - Services or products - Verbal identity - Visual identity Each of these elements should work together to create a cohesive and recognizable brand identity that effectively communicates your brand’s values and connects with your audience. If you're establishing a new business or if you're ready to level up your business, head to our bio to fill out the inquiry form ✨ . . . #branding #whybranding #modernbra...