Gen z brand identity

Opinions on corporate and brand identity work

A gaggle of disruptive brands is deftly targeting consumers born between 1997 and 2012.

Clothing Brand Identity Reveal: Coco’s Chains [Part 1/2] Excited to finally share the design process behind Coco’s Chains’ bold new brand identity! Each design choice was made with strategy in mind, aligning with the playful, confident, and creative essence of the brand. 💚 Posters Design – Featuring bold typography and a vibrant color palette, the posters speak directly to the brand’s youthful, Gen Z audience. The message? Express your style and make a statement. 💚 Packaging Box – We…

Designer Katrina Romulo goes bold for period brand Halia, sidestepping the “secretive aspect” of menstruation products.

After 70 years of the Charts, Electric Mustard has helped refashion the brand for a 2023 audience.

Opinions on corporate and brand identity work

Product Design, Branding, Graphic Design, Adobe Photoshop, Adobe Illustrator

Case Study VIDA comes from the acronym “Value, Identity, Directness, and Authenticities,” which are key components for creating this Gen Z-led consultancy and marketing agency. ‍ A platform based on the philosophy of giving young people worldwide the opportunity to share their perspectives with brands and to establish connections and experience new global opportunities. However, […]

Goodies is a brand of special perfumes that make you smile and smell delicious at the same time. They aim at women ranging from Gen Z to Millenials 😉. Think of kitsch and feminine, bold and playful. This is a brand full of personality.😎 I had so much fun designing this project 🤩 from the initial research to the logo development, and working on the visual identity and illustrations, I enjoyed each step and the overall challenge. It's the first time I have joined a challenge plus I had to…

Global branding and design agency, Coley Porter Bell, has unveiled a new visual identity for Tropico, an iconic French fruit drink brand owned by The Coca-Cola Company. Already popular amongst millennials, the new visual identity aims to expand Tropico’s appeal to a Gen Z audience and is being launched in the run-up to the Paris Summer Olympics.