Negative photo

German photographer Thomas Ruff known for his forward thinking and experimentation has gone back in time for his latest show, examining the negative, considering it for itself rather than seeing it as a means to an end

Two faces in one, half of which is negative. Does this mean the non negative side is positive?

In these series I was concentrating on how would people look like with light working the other way around. So what we normally see as dark would appear bright and what usually is light would be dark. As a bonus I also added colours of space (I love the palette of the galaxy) and in some cases animals to make these pictures look more interesting.

Ritchelly Oliveira is a Brazilian visual artist, predominantly working in the realm of portraiture. His images depict emotive studies of usually male figures, sometimes layered with natural imagery of flowers and birds. The characters are seen to both ignore and interact with the other components in the frame, and Oliveira creates playful areas of negative […]

The negative picture illusion occurs when your brain creates a photo negative of an image. Learn why this happens and what it says about the visual system.

b&w film photography Fall 2012

Negatives

Cyanotype print from an x-ray and a contact positive

There are a lot of potential pet owners in the world, but some need a little inspiration to choose adoption. To give them a little nudge, photographer Amol Jadhav and art director Pranav Bhide teamed up to create a powerful campaign. They wanted to to spread awareness about adoption and promote a local Mumbai rescue group’s adoption event. Not only did they create beautiful works of art, their efforts were effective!