Procter and gamble

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• 80% of marketers measuring ROI say that ABM outperforms other marketing investments. Procter And Gamble, Video Marketing Strategies, Trade Finance, Financial Instrument, Internship Program, Digital News, Krazy Coupon Lady, Marketing Resources, Brand Management

There is no shortage of definitions of the term “account-based marketing,” including this one which reads account-based marketing (ABM) is a strategy that targets high-value accounts than targeting leads -- the goal of ABM is to improve efficiency and gain higher revenue from marketing efforts while using fewer resources. Based on this statistics [...]

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