Brand extension

Yesterday Google announced big changes for the company. Since Google is one of the best known brands in the world, this change has caused a bit of an uproar. People are used to the way things were. Things are different now. These changes not only include leadership roles, but also in the rearrangement of architecture for Google and it’s brands. As Google has grown, they’re... Read More

So digital builds a relationship with the user, and then with the user’s social environment. Why is this important? No other media does that. However traditional brand work is still behind in this…

Business owners have clearly heard of such terms as “subbranding” and “brand extension. Let’s understand what the similarities and differences... The post What is subbranding and how to use it appeared first on Design, branding and business – The Official Turbologo blog.

If you’re in marketing, you may have heard the terms sub-branding and brand extension. But what’s the difference? Well, there’s a big difference. Let’s break it down. What is sub-branding? Sub-branding is when a main brand creates a subsidiary or ... Read more

Opinions on corporate and brand identity work

Why is Brand Extension a Popular Marketing Strategy? - Faster acceptance - Easier to send the customer down the sales funnel - Reduces marketing cost - Increase market share - Opens the door to an untapped market - Media attention - ... #Branding #BrandMarketing #DigitalMarketing #BrandIdentity #Business

Kenny Song | Brand Designer on Instagram: "What are the different types of Brand Architecture? There are four main types of brand architecture: * Branded House * Sub Brand * Endorsed Brands * House of Brands The main distinction between each type of brand architecture is the parent or umbrella brand's dominance and emphasis: A branded house closely incorporates the parent brand into every child brand. While, on the other end of the spectrum, House of brands offers the most flexible architect

Beginning a brand architecture program often results in sighs and groans from clients. Our advice—keep it simple. Start with a checkup.

Opinions on corporate and brand identity work

Saved by Ben Bologna (@benbologna). Discover more of the best Branding Identity and Logos inspiration on Designspiration