Media and Communication Arts

The purpose of the current study is to examine the attitudes college students have toward online communication and to determine if these attitudes have an impact on their method of learning, i.e., whether online or in the traditional face-to-face setting. Using a mixed method approach, data is collected on the educational preference of students and if they prefer to participate in online courses versus the traditional face-to-face classroom setting. The implication of the current study is that it speaks to how student-learning preferences can be used as a foundation for communication management in higher education with regard to online programs. summertime (May-August) when a majority of college students are not as active in course study. Furthermore, being that the survey was delivered virtually to college students only in the Northeast, perhaps the opinions expressed cannot be generalize to all U.S. college students. Perhaps the microcosm of U.S. college students in the Northeast is not representative of the entire college student population in the U.S. Lastly, some survey questions are based on personal preferences of online communication, but does not specify to the degree of online communication usage, so the current study can be questioned based on its validity . This limitation is balanced by the fact that the survey asked questions regarding how respondents felt about online communication and online learning.

The purpose of the current study is to examine how measurements of educational institutional reputation can act as the foundation for models of communication. It is a mixed method study where both survey data and content analysis of news coverage was used to determine the reputation of the department of student accounts at a mid-sized university in the northeast. The results indicate that the department had a communication issue related to how stakeholders perceived the department, not how the department handled stakeholder requests and problems. Stakeholders were satisfied with how their questions and issues were handled yet they communicated back negative views and inferences about the department. These results were then used to develop a long-term communication management plan that focused on problems of perception. The implication of the current study is that it speaks to how reputation can be used as a foundation for models of communication management in education.

This article explores the impact of evolving conceptions of the audience by analyzing television’s “hits” as portrayed by two market information regimes: traditional Nielsen ratings and social television analytics, a supplementary big data approach to audience measurement. In doing so, this work provides insight into the types of content that perform well under a social television analytics regime based on audience engagement relative to those that succeed under the traditional ratings regime based on audience exposure. As such, this article addresses the changes and challenges fostered by an era of big data and contributes both to the management scholarship on media industries, as well as to the audience behavior literature by expanding upon the relationship between television ratings, media management, and the implications for cultural production.

This chapter examines how organizations operate as expert communication services competing with other organizations to solve communication problems experienced by stakeholders trying to address some social, political, environmental , or economic challenge or opportunity. Such organizations are interesting for the purposes of interrogating communication and expertise as they are essentially in the business of putting the two together. In so doing, these organizations pursue particular ideas about communication while crowding out other ideas about communication in the market for solutions. We aim to provide grounds for interrogating the nature of communication and expertise in an environment where organizations offer competing means, methods, and processes for stake-holders regarding expert ways of communicating. By focusing on ways organizations define and communicate expert services this perspective offers insight into the constitution of organizational expertise in the informational age. The organizations of interest in this chapter were ostensibly built to provide expert communication services to others in the market for solutions, which Eggers and MacMillan (2013) describe as the opportunity space defined by the consequences of modern living on the environment, economy, society, and culture. The primary objective of these third-party organizations is to provide expert communication servicing for mediating and facilitating interaction among stakeholders from multiple disciplines and sectors. These expert services in communication are thus not the firms, corporations, government agencies, or foundations that offer particular environmental, economic, or social solutions in the market for solutions but instead offer ideas and methods for orchestrating how other organizations engage each other to achieve stake-holder collaboration.

As we near the third decade of the Web, attention is needed on the integral impact of the Web’s historical development on a range of social, cultural, economic, and political facets of society. The influence of the history of the Web is particularly significant with regard to the ways that humans connect, share, and communicate. In this context, the impact has been deeply evident in the trans- formation of consumption within the news industry. In essence, a history of news media has quickly become a history of the Web. As such, this chapter provides a comprehensive review of Web history as related specifically to the news media industry. The chapter focuses on Web history and the context of news media in the United States from 1990 through 2015. Specifically, the scope covers a history of change on the Web and related impacts with regards to the ways in which consumers engage with the news media eco- system. Emphasis is placed on production, distribution, and consumption patterns related to print news media and key legacy broadcast news media. In doing so, this chap- ter examines the ways that consumers access news and information by mapping out the changes in consumer behavior with regard to Web history and access to news. A key point throughout this chapter is the notion that many present-day changes in news media consumption can be traced back to historical changes in news media content on the Web, thus providing a window into best practices for future adaptation.

Technological developments, along with associated economic rea- lities and social changes, continue to disrupt current practices of the news media industry, which creates substantial impacts on news firm management strategy and performance. This research is an exploratory step in understanding the strategies related to institutional change within the context of the news media indus- try, specifically as related to change in the journalist profession and the rise of news nerds. Using semi-structured interviews with 20 news editors and managers across 17 news firms (global and local within the United States), I examine patterns of strategies and how they relate to institutional change within the journalist pro- fession and the news media industry more broadly. The findings from this research answer questions about the strategies that drive rapid institutional change in the journalist profession.

Venture capital funding is an increasingly common yet under- studied management model in the rapidly changing market of news media. Drawing on scholarship in media management and entrepreneurship, this study applies a community ecology framework to analyze the relationship between venture capital funding and digital news media firms. In doing so, this work explores the interaction between legacy news media firms and new entrants as they struggle for scarce resources and seek to grow in the face of rapid change. A dataset tracking funding activity of legacy and startup news media firms is used to analyze resource allocation within the digital news media eco- system. Results of the analyses provide insights for news media management by furthering understanding regarding venture capital funding models and the generative mechanisms that help drive growth. Specifically, findings highlight the impor- tance of cross-sector engagement and the tension between firm age and position for growth in the digital news media ecosystem.

Changes in the ways that audiences use television, and the ways in which such usage can be measured, raise the possibility of a transformation of the audience commodity, and the currency that fuels the audience marketplace. Specifically, it appears at this point that social media analytics are beginning to play a role in how television program success is measured, and in how advertising dollars are allocated across programs. Essentially, then, the emergence of social TV analytics represents the possibility of a new market information regime taking hold in the audience marketplace. Working from an institutional theoretical framework, this article uses trade materials as a window into industry dynamics and discourses in an effort to provide an account of the recent emergence and usage of social TV analytics in the U.S. television industry and thus explore the process of institutionalization of a new market information regime.

Digital transformation continues to impact the news industry and news organizations are adapting accordingly through shifts in required skills and prescribed job positions of journalists. In order to examine the changing nature of the modern journalist, a case study was conducted examining the employment histories of New York City journalists (n = 3587). Social network analysis was used to better understand the career trajectories of journalists within the dataset, with a specific focus on understanding the development of new jobs for journalists in data, analytic, social, and mobile-oriented job positions. Findings demonstrate important differences between traditional employment patterns and those of employees in jobs requiring new skills and knowledge of new technology.

Ranging from inspirational songs void of theological language to worship music imbued with overt religious messages, Contemporary Christian Music (CCM) has a long history of being ill-defined. Due to the genre’s flexible nature, many Christian artists over the years have used vague imagery and secular lyrical content to find favor among mainstream outlets. This study examined the most recent ten-year period of CCM to determine its ability to cross over into the mainstream music scene, while also assessing the impact of its lyrical content and genre on the probability of reaching such mainstream success. For the years 2008-2018, Billboard data were collected for every Christian song on the Hot 100, Hot Rock Songs, or Hot Country Songs in order to detect any noticeable trend regarding the rise or fall of CCM; each song then was coded for theological language. No obvious trend emerged regarding the mainstream success of CCM as a whole, but the genre of Rock was found to possess the gre...

©2012 by the board of trustees of the universit y of illinois Early Video Pioneer: An Interview with Skip Blumberg melanie la rosa mel anie l a rosa is an award-winning filmmaker and educator whose work is distributed by Women Make Movies and has been screened and broadcast internationally and funded by several arts councils and foundations. She currently teaches in the Department of Film and Media Studies at Hunter College, CUNY, and holds an MFA from Temple University and a BA from the University of Michigan.