Parfum aesthetic

Learn the do's and don'ts of perfume etiquette, how to apply perfume correctly and things to avoid to preserve the integrity of your scent.

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Imagine this scenario: you’ve bought a lovely bottle of perfume and you think you’ve finally gotten yourself your signature notes, but somehow the lovely smell just disintegrates in a couple of hours. You probably don’t

We've rounded up the very best perfumes for women—from cult classics to niche fragrances. Click to see our favourites and expert picks.

How does Eau de parfum differ from Eau de toilette? Inside, fragrance experts explain the difference and how to choose the right scent for you.