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This is an interesting little article about writing good headlines from a newspaper article. It has a couple of interesting anecdotes that are very helpful. This is from the New Mexico Business Journal 2004.

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An exclusive example from our swipe file ... Half a Mill Ad by Eugene Schwartz - one of the many profitable marketing & rare copywriting examples from our huge archive.

An exclusive example from our swipe file ... They Laughed When I Sat Down at The Piano by John Caples - one of the many profitable marketing & rare copywriting examples from our huge archive.

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