This epic is part of a series of epics to improve search engine optimization (SEO) and covers building, deploying, measuring, and evaluating "sameAs" linked data.
In summary, the work is:
- Implement split tests
- Add linked data to pages
- Perform a staged rollout
- Evaluate A/B test
- Cleanup post-AB test
Of course, there are many firsts, unknowns, and work this summary doesn't cover but, given a successful analysis, the intended consequence is add an Article schema to main namespace pages like:
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Article",
"name": "Douglas Adams",
"url": "https://de.wikipedia.org/wiki/Douglas_Adams",
"sameAs": "https://www.wikidata.org/entity/Q42",
"mainEntity": "https://www.wikidata.org/entity/Q42",
"author": {
"@type": "Organization",
"name": "Contributors to Wikimedia projects"
},
"publisher": {
"@type": "Organization",
"name": "Wikimedia Foundation, Inc.",
"logo": {
"@type": "ImageObject",
"url": "https://www.wikimedia.org/static/images/wmf-hor-googpub.png"
}
},
"datePublished": "2002-05-27T18:26:23Z",
"dateModified": "2018-09-28T20:16:12Z",
"image": "https://upload.wikimedia.org/wikipedia/commons/c/c0/Douglas_adams_portrait_cropped.jpg",
"headline": "British author and humorist (1952–2001)"
}
</script>