Indonesian food branding

Graphic Design,Branding

Serving traditional Thai dishes in a contemporary setting, Chalerm Thai looks to excite both the senses of taste and sight. From tropical sweetness to fiery spices, every meal provides a magical mystery ride for the tastebuds. As one closes their eyes and…

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Hidden messages are placed in the packaging that people can only see using a red lens provided in the packaging. It is to symbolize perspective, how one must use the right perspective in order to see the goodness in everything. The packaging structure, it is inspired by "Tugu Jogja", one of the landmarks in Jogjakarta, where Bakpia originated from. In addition, Jogjakarta's authentic wall engraved pattern is used for the main graphic element.The target audience for this packaging are…