New year coffee

Photography, Advertising

San Francisco Coffee Chinese New Year Sweet Lunar Series from 1 January 2024 until 3 March 2024

The timing was tight and the task was huge. Unlike other productions, this time we were in charge of all the creative work.

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Every year, legions of loyal Starbucks fans look forward to the holiday seasonal offerings of the coffee behemoth. In addition to the return of all things peppermint, the brand replaces the standard white and green cups with new, festive designs. Though the holiday iterations have at times been controversial, this year’s lineup of holiday cups […]

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