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Be The Wolf

Genea Barnes

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This is a must-listen if you’re an entrepreneur sick of doing it the ”right” way, and want to start doing it the right way for YOU! Join Genea Barnes and inspiring guests for deep-dive conversations on overcoming business issues and succeeding in business by doing it their way. No topic is off-limits (leadership, authenticity, strategy, wellness, employees, sabotage, marketing, self-esteem, decision-making, brand development, company culture, sales, and more) If it can affect your business, ...
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Each episode, we highlight world-class leaders and solopreneurs to learn how they started, along with the tools, habits, and routines they employ to lead and grow impact. We dive deep on strategy, hacks, and more to provide you with tactical advice you can use in your Career.
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What would happen if you dropped all the roles you've been conditioned to play and simply showed up as your authentic self? In this transformative conversation with Genea Barnes, founder of Be the Wolf, we explore how reconnecting with your true essence can revolutionize not just your business but your entire life. Genea shares the powerful origin …
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Drew O’Brien is the first to tell you he was being a fake in his business. He was a successful designer teaching clients about authentic branding while wearing a costume of khakis and button-downs, speaking in a voice that wasn't his own, trying to be who he thought would get paid. In this conversation, Genea explores the exhausting performance of …
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Nick Anderson, former Washington Post education reporter and current senior vice president at the American Council on Education, shares insights on higher education's role as a cornerstone of American opportunity and prosperity. • ACE represents 1,600 colleges and universities across all sectors of higher education • Higher education has become inc…
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The feeling that there's never enough time, money, or energy isn't just stress. It's the invisible force controlling your business decisions. Most entrepreneurs don't realize they're operating from lack. They think they're being strategic, responsible, efficient. But Genea reveals how this underlying emotion creates a cycle of short-term choices th…
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What if the hardest conversations are actually the gateway to your deepest connections? Megan O'Nan learned this the hard way when she was outed in Mississippi and faced rejection from everyone she loved. Instead of running forever, she came back to heal those relationships and discovered something powerful: when you lead with your vulnerability in…
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You've invested in courses, worked with coaches, and followed all the manifestation advice. Yet your business still feels like an uphill battle. In this episode, Genea reveals why the popular "become the person who has what you want" formula keeps entrepreneurs spinning their wheels instead of creating real change. Through a powerful story about a …
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In this episode, Genea sits down with business and lifestyle strategist Kathy Feather to explore the uncomfortable truth about change resistance in business. Together, they dive into why successful entrepreneurs must embrace change, even when it feels terrifying. Through Kathy's journey from risk-averse corporate employee to business owner, listene…
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When you've tried multiple coaches, courses, and "proven" systems but still can't break through to consistent success, the issue isn't what you're doing. It's the psychology driving every decision you make. In this episode, Genea reveals why traditional mindset work barely scratches the surface and what's really keeping you from the business growth…
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There's a difference between making money and building wealth. Between achieving success and sustaining it. David Meltzer learned this the hard way when he lost over $100 million and had to tell his mother he'd lost her house too. In this powerful conversation with Genea, David shares the three distinct phases of his entrepreneurial journey and the…
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Most entrepreneurs don’t realize stress is making their business decisions. They think it’s normal to feel wired, tense, and "on edge" all the time. But stress isn’t a badge of honor. It’s the thing quietly destroying your long-term success. In this episode, Genea Barnes uncovers the real reason stress hijacks your creativity, collapses your capaci…
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In this episode, Genea dives deep with Roger Pearson, a tax professional who learned the hard way that strategy without foundation leads nowhere. After decades of starting businesses that never quite thrived, Roger discovered what was missing: the "why" behind business fundamentals. This conversation reveals the hidden reasons so many entrepreneurs…
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The most capable entrepreneurs often struggle the most with asking for help. In this episode, Genea exposes the invisible patterns that keep business owners trapped in cycles of overwork and isolation despite their best efforts. Drawing from her own journey and client transformations, Genea illustrates why the energy behind your ask matters more th…
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Navigating the complex world of student loans just got a whole lot easier. Chris Abkarians, founder of Juno, shares the fascinating origin story of how a simple Google spreadsheet comparing MBA loan offers transformed into a groundbreaking platform that's revolutionizing student financial aid. The revelation that sparked Juno's creation will shock …
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In this episode, Genea Barnes and Anthony Markey unravel the painful myth that's keeping purpose-driven entrepreneurs trapped: the belief that resistance equals laziness. Anthony, podcast host of "I Know A Guy," reveals how he went from hating parts of his business to discovering his zone of genius in meaningful connections. This conversation offer…
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Dave Sherwhood shares his journey from Rhodes Scholar studying chemistry at Oxford to founding BibliU, an educational technology company tackling textbook affordability and streamlining content access for universities. • Started as a B2C business before pivoting to B2B after realizing consumer businesses are incredibly difficult to build successful…
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What if the version of you running your business isn’t actually you? In this powerful episode, Genea breaks down the hidden epidemic of inauthentic entrepreneurship, where even high performers live in personas and build empires that drain them. You’ll learn what it really means to "Be the Wolf," why radical authenticity is the foundation of sustain…
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"I'm great, but I'm tired" might be the most dangerous phrase in entrepreneurship. In this powerful conversation, Genea Barnes and Functional Physician and Burnout Expert Dr. Zarya Rubin expose why high-achievers often don't recognize burnout until they're already in crisis … and what it really costs them. Dr. Zarya reveals her journey from Harvard…
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The pathway to college completion remains filled with barriers that disproportionately impact first-generation students, adult learners, and historically underserved communities. But what if these obstacles aren't inherent to students themselves, but rather embedded in our educational systems? Meacie Fairfax, Strategy Director at Complete College A…
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In this episode, Genea reveals the invisible force that's plateauing your business … subconscious avoidance. She dives into why smart, capable entrepreneurs find themselves unable to break through to their next level, despite doing "all the right things." Something deeper is at play when you consistently push certain tasks to tomorrow, feel too bus…
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Most entrepreneurs hide their financial struggles behind a facade of success. In this episode, Genea and intuitive success mentor Lori Konkler pull back the curtain on the money patterns that sabotage business growth. Lori shares her journey from quick six-figure success to crushing business debt, revealing how focusing on external strategies kept …
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Every business guru tells you to "delegate what you don't like doing"—but what if that advice is actually sabotaging your success? In this eye-opening episode, Genea Barnes challenges conventional wisdom and reveals why delegation without addressing your underlying resistance can tank your business. Through personal stories and powerful insights, s…
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Building a dream team feels like the entrepreneurial holy grail—yet so many business owners struggle with knowing when to hire, who to hire, and how to lead effectively once they do. In this illuminating conversation with Chase Tucker, former Peloton instructor turned CEO, Genea explores the truth about what it takes to attract and maintain a team …
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What happens when college becomes financially out of reach for an entire generation? Kristin McGuire, Executive Director of Young Invincibles, pulls back the curtain on America's broken higher education system and why it matters to all of us. McGuire shares her personal journey from high school activist to leading the nation's largest youth advocac…
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What if everything you've been taught about entrepreneurial success is missing the most critical piece? In this episode, Genea explores the powerful truth about why mindset matters more than strategy for sustainable business growth. The entrepreneurial world is full of gurus selling foolproof systems and strategies. Yet so many purpose-driven entre…
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You push. You grind. You sacrifice. Because that’s what it takes to succeed, right? But what happens when you get to the top … and still feel empty and miserable? That’s exactly what happened to Christian Ray Flores. Imagine this: international recording artist, millions of fans, number-one hits … but deeply unhappy. And here’s the thing, this does…
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You’re putting in the work. You’re following the steps. You’re doing EVERYTHING the gurus say will make you successful. So Why isn’t your business growing the way you want? Sure, some months are great. Others? Not so much. Some days, business feels easy. Other days, it’s hard and you question EVERYTHING. Here’s what no one tells you: If you’re busi…
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Higher ed is at a crossroads. Career services teams are no longer gatekeepers of opportunity—they’re becoming curators of the student-employer relationship. But how do institutions actually make that shift? In this episode, I sit down with Christine Y. Cruzvergara, Chief Education Strategy Officer at Handshake, to unpack: 🎯 The biggest mindset shif…
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What if the one thing keeping you from success isn’t lack of skill, strategy, or resources … but your fear of letting go? In this episode of Be the Wolf, we dive deep into the moment every entrepreneur faces … when to take the leap and trust yourself enough to make your passion a full-time business. Ralph Velasco spent plenty of time in jobs and ow…
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What does it take to run a 900-student college in the heart of Silicon Valley—next door to Stanford, no less? Steven Weiner, President of Menlo College, joins me for a deep dive into leadership, strategy, and what makes Menlo stand out in a crowded higher ed ecosystem. In this episode, we discuss: Why small colleges have a unique edge in today’s ma…
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You’re trying to be smart. To be ready. Covering your bases “just in case.” But what if all that prepping is holding your business back? Buying too much inventory. Saving money instead of using it to grow. Running many strategies at once, hoping one will work. These might feel like smart moves—but they’re really fear-based safety nets that keep you…
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In this part II conversation with Michael Avaltroni, President of Fairleigh Dickinson University, we dive deep into the challenges and opportunities reshaping higher education. Michael shares: How FDU is carving out niche strengths in health sciences and healthcare-adjacent fields. Why partnerships with community colleges and healthcare systems are…
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What if the reason your business isn’t growing isn't your strategy or hard work What if it’s your voice? In this episode of Be the Wolf, I sit down with Soha Al-Jurf, an expert in voice psychology and coaching. We explore the deep connection between voice and your ability to create a business and life you love. Soha shares her transformational jour…
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What does it take to lead one of America’s oldest institutions while keeping it future-focused? In this second conversation, Bryon Grigsby, President of Moravian University, shares: How Moravian’s values of equity and access shape everything from tech policies to new program offerings. Why cohort-based learning is the future of higher education. Ho…
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My entrepreneur clients often ask me “how” to get their business to the next level. They feel like they're "doing all the right things." But nothing is working. The problem's not "what" they're doing. The problem is they don't (YET) have the understanding that makes it work. And when they try to “learn” what they need to know, they still get terrib…
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Sure it’s nice to have a clean and organized space, but can that help you do better in business? In this episode of ‘Be the Wolf,’ Julie Coraccio a professional declutterer shares the benefits that decluttering can have in your life and business. This is more than just professional organizing, and it’s more impactful than you could imagine. You’ll …
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Do you have trouble with sales and/or employee performance? How about meeting your quarterly and yearly business goals? For most entrepreneurs, the problem is less about what they’re doing, and more about how they are showing up. In this episode of ‘Be the Wolf,’ you’ll discover exactly why authenticity is a major component of taking your business …
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Join us for an engaging conversation with Jason Morrison, a veteran educator with more than 20 years of experience in higher education. Jason takes us through his remarkable journey from a classroom instructor to his current role as president of Trinity Valley Community College. With insights drawn from his leadership at Southern Arkansas Universit…
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In this episode, I sit down with Emily Smith, Principal and VP of Partner Success at Collegevine, to explore how AI is reshaping higher education. Emily shares: How AI agents are transforming admissions and student success. The concept of “Time to First Value” and why it matters. How AI can empower staff rather than replace them. Whether you're an …
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How do you lead a system with 7 campuses, serve students in urban and rural areas, and align higher ed with workforce needs—all while ensuring faculty and staff are thriving? In this episode, Brendan Kelly, President of the Arkansas State University System, shares how he’s rethinking leadership in higher ed. We discuss: Why alignment—between indust…
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CEO and owner of Luna Float Spa, Courtney (Ketu) Thomas, was in jail during his third incarceration when a spark of inspiration set him on a new path toward success. That spark led Courtney to the next spark while watching Deepak Chopra on the Oprah Show. Since then, his business success has been fueled by the cleansing of the body and mind. He has…
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What makes a university truly unique? And how do you scale trust in a crowded higher ed market? In this episode, I sit down with Nuno Fernandes, President of American Public University System (APUS), to uncover the secrets behind their success as the #1 educator of U.S. service members and veterans. We dive into: The power of doubling down on your …
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In this episode, I sit down with Roger Best, President of the University of Central Missouri, to discuss the balancing act of modern higher ed leadership. From strategic decision-making to fostering innovation, Roger shares how he steers UCM through challenges like declining enrollments, evolving workforce demands, and integrating cutting-edge tech…
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Ray Dalio says, “The quality of your life ultimately depends on the quality of your decisions.” This also means that your business is a direct result of your decisions. So are you happy with how it’s going? Or do you find that you have lots to complain and worry about? Things like your profits staying the same even though your revenue is going up a…
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What does it take to transform a community college into a hub of opportunity and equity? Dr. Jermaine Williams, President of Montgomery College, joins me to discuss how he’s aligning systems, leveraging data, and addressing the real needs of students to drive regional transformation. From supporting students with food insecurity to creating systemi…
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Have you ever felt lost in your career path, unsure of where your true passion lies? Meet Brian, a Moravian University alumnus who transformed uncertainty into leadership. From switching between five majors to ultimately discovering his love for English, Brian's story is a testament to the power of mentorship and perseverance. As he shares his jour…
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Do you have unconventional ideas for your business, but worry you won’t succeed by stepping outside the box? You have to be brave and trust your gut in order to reach your business’s potential. But you can only do that if you’re willing to stand out. And that means embracing your authentic self and your inner weirdness … that’s where your best idea…
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What if a career in the military could transition into academia? Join us as we explore this fascinating journey with our guest, a former US Army officer who now leads as a college president. This episode promises insights into how adaptability and leadership can forge new paths in personal and professional growth. We also tackle the pressures young…
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Ever wonder why you lose motivation trying to reach your goals … and why when you do reach them, you feel unsatisfied? Most entrepreneurs (and people) are chasing big dreams. But very few ever achieve them. And many of the ones who do, end up feeling unfulfilled and unsatisfied when they get there. In this New Year’s episode of ‘Be the Wolf,’ Genea…
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You’re so passionate about what you do, but other people just don’t get it. The harder you try to make them understand, the more they resist … and the more frustration you feel. I hate to break it to you, but this tactic is costing you business and will take a toll on your wellbeing in the long run. Genea sits down with Kate Gallin, a Heath Coach w…
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