Entrepreneurship education is increasingly being offered to engineering students as a way to broa... more Entrepreneurship education is increasingly being offered to engineering students as a way to broaden their skills and differentiate themselves in the job market. Entrepreneurship courses and programs typically include experiential learning activities to help students gain skills and confidence in a number of areas. One of the most commonly used is business plan development, which serves as a simulation of the process of creating a new venture. The purpose of this study is to explore and analyze business plan development to identify the activities it encompasses and the manner in which they can be assessed. Business plan content areas were identified and categorized, and expected learning outcomes were created using Bloom's revised taxonomy. The intent of the research is to: 1) begin to build consensus around some of the key elements of entrepreneurship education, 2) provide a foundation for better understanding the value and relevance of entrepreneurial knowledge and skills increasingly being delivered to engineering students, and 3) articulate the benefits of using business plan development as a pedagogical tool.
Entrepreneurship education is increasingly being offered to engineering students as a way to broa... more Entrepreneurship education is increasingly being offered to engineering students as a way to broaden their skills and differentiate themselves in the job market. Entrepreneurship courses and programs typically include experiential learning activities to help students gain skills and confidence in a number of areas. One of the most commonly used is business plan development, which serves as a simulation of the process of creating a new venture. The purpose of this study is to explore and analyze business plan development to identify the activities it encompasses and the manner in which they can be assessed. Business plan content areas were identified and categorized, and expected learning outcomes were created using Bloom's revised taxonomy. The intent of the research is to: 1) begin to build consensus around some of the key elements of entrepreneurship education, 2) provide a foundation for better understanding the value and relevance of entrepreneurial knowledge and skills increasingly being delivered to engineering students, and 3) articulate the benefits of using business plan development as a pedagogical tool.
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